HP Harnesses Enterprise Color Quality Printing to Power Small Businesses

LAS VEGAS, NV, March 7, 2024 — Today at HP Amplify Partner Conference 2024, HP Inc. (NYSE: HPQ) announced the new HP Color LaserJet 3000 series, the latest addition to its world-class office print portfolio. Designed for customers that require high performance in a small footprint, the new Color LaserJet 3000 series is the latest device powered by energy efficient TerraJet toner technology, enabling sharper colors and fast print speeds for growing businesses.  

Printing remains critical for small and medium sized businesses (SMBs). With 80% of SMBs preferring to work with a mix of digital and printed materials1, impact and quality are vital.  More importantly, color inspires teams to create, enables conversation, and attracts new and existing customers.

“In the era of hybrid work, as businesses reimagine their workspaces, the demand for high-performance solutions in small and flexible offices is on the rise,” said Aurelio Maruggi, Division President, Office Print Solutions at HP. “With our new Color LaserJet Pro 3000 series, featuring innovative TerraJet technology, we deliver exceptional color quality, professional speed, and energy efficiency in a compact design. By optimizing printer manageability, we enable SMBs to save money, time, and effort, while ensuring high-quality prints, safeguarding sensitive information, and effortlessly adapting to collaborative and growth-oriented environments.”

The new HP Color LaserJet Pro 3000 series delivers the tools small businesses need including:

  • Increased reliability with Wi-Fi 2 that automatically reconnects to stay online2
  • The fastest duplex and first page out in class3
  • Industry leading quality and pro level security
  • Smallest footprint of any device in its class4

HP’s next generation toner technology, Terrajet, has a unique toner formula that enables richer and sharper colors. Terrajet technology will provide the new Color LaserJet Pro 3000 series customers with 11% more vivid colors5 and 18% faster printing speeds6. In addition to the improvements on the 3000 series, TerraJet also enables up to 27% reduced energy consumption7 and up to 28% reduction of plastics in toner cartridges8, helping customers achieve their sustainability goals.

The new HP Color LaserJet Pro 3000 series is part of a broader A3 and A4 portfolio that has been completely revamped for the hybrid office, offering consistent solutions for small businesses through enterprise customers. HP was recently recognized for its industry leadership, earning the A4 Line of the Year recognition from Keypoint Intelligence. Presented once a year, this award recognizes the best overall hardware lineup based on rigorous lab testing and in-depth market research. Devices are rated on reliability, value, usability, image quality and speed.

“I know how important consistency of performance, user interface and solution enablement are to deploying a large range of products, from low-end desktop printers to floor standing multifunction products,” said Maruggi. “Our portfolio helps customers achieve their printing goals with our winning hardware line up enabled by leading solutions.”

In addition to the consistency of print capabilities throughout the portfolio, new and improved solutions have been announced by HP Workforce Solutions at the Amplify Partner Conference adding more innovations throughout the print ecosystem.

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