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February 2018

channel chat2018
Features February 2018 Sales and Marketing 

Channel Chat: Sales and Marketing

February 1, 2018July 18, 2019 The Imaging Channel Channel Profile, February 2018

Sales and marketing: It’s not what it used to be. While some things remain the same, new technologies are constantly

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Features February 2018 Sales and Marketing 

Simplify Your Selling Language

February 1, 2018July 18, 2019 Logan Lyles February 2018

“I don’t think we need that,” my customer replied. We had just finished describing the automation our scanning software could provide

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Features February 2018 Sales and Marketing 

Seven Deadly Sales Myths

February 1, 2018July 18, 2019 Brad Roderick February 2018

In that odd span of time between Christmas and New Year’s, — a time that one friend suggests doesn’t exist,

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Konica sm
Features February 2018 Sales and Marketing 

Office Automation Dealers Encounter Bigger Customer Expectations

February 1, 2018July 18, 2019 Laura Blackmer February 2018

For many years, the office automation dealer sales channel successfully sold its goods via product specifications and price. Today, however,

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Epson sm
Features February 2018 

Small Business: Using In-House Color Printing to Grow Your Business

February 1, 2018July 18, 2019 Larry Trevarthen February 2018

The average SMB faces a number of challenges when it comes to marketing their business, including the requirement to develop

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Features February 2018 Q&A 

Executive Corner: Q&A With Scott Maccabe, Toshiba

February 1, 2018July 18, 2019 Patricia Ames executive corner, February 2018

In this Q&A with Scott Maccabe, president and CEO, Toshiba America Business Solutions and Toshiba Global Commerce Solutions, Maccabe talks acquisitions, big

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Features February 2018 

Marketing Trends for Partners to Leverage for Growth in 2018

February 1, 2018July 18, 2019 Leah Quesada February 2018

Leveraging marketing trends for growth is arguably more complicated than ever before, thanks to the explosion of technologies and tools

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GAFS sm
Features February 2018 

Cultivating Culture

February 1, 2018July 18, 2019 Arial Harland February 2018

You’ve heard of the benefits of a strong, positive organizational culture well aligned with your business plan. Plow in hand,

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