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February 2020

The Imaging Channel February 2020

customer experience
Features February 2020 Sales and Marketing 

Marketing for This Decade Begins with the Customer Experience

February 6, 2020February 6, 2020 Connie Dettman February 2020, marketing

When discussing the future of marketing in the office technology industry, there are lots of trends and buzzwords that perhaps

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customer insight
Features February 2020 Sales and Marketing 

Brand Differentiation Through Data and Customer Insight

February 1, 2020February 6, 2020 Dominic Pontrelli

Dealerships have long been able to use data to measure service indicators such as MFP volumes, end-user usage, uptime, parts

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print marketing
Features February 2020 Sales and Marketing 

Why Print Still Matters to Marketers

February 1, 2020February 6, 2020 Amy Weiss February 2020, marketing

Raise your hand if you’re tired of hearing “print is dead.” OK – everyone have their hands up? Of course

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customer value
Features February 2020 

Providing Value to the Customer Journey

February 1, 2020February 6, 2020 Ed Mosteller February 2020

The term “customer journey” implies sales is not just a transaction, but an ongoing relationship through engagement, implementation and ongoing

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revolution calling
Features February 2020 Sales and Marketing 

Prospecting for a Net New Revolution

February 1, 2020February 6, 2020 Dale Dupree February 2020, sales, sales and marketing

“We are happy with our current provider and will let you know if we need anything.” This is an all-too-common

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Features February 2020 

The Rise of the Super Channel

February 1, 2020February 6, 2020 Dennis Amorosano February 2020

The office technology industry — which was initially founded on a direct-selling model in which manufacturers directly engaged the customer

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Features February 2020 Sales and Marketing 

Marketing to a Morphing Market in 2020

February 1, 2020February 6, 2020 Noelle Kull February 2020, marketing, sales, sales and marketing

Operating in an environment featuring not only the widespread consolidation of dealers, but also the convergence of channel suppliers, makes

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