Marketing for This Decade Begins with the Customer Experience
When discussing the future of marketing in the office technology industry, there are lots of trends and buzzwords that perhaps
Read moreWhen discussing the future of marketing in the office technology industry, there are lots of trends and buzzwords that perhaps
Read moreDealerships have long been able to use data to measure service indicators such as MFP volumes, end-user usage, uptime, parts
Read moreRaise your hand if you’re tired of hearing “print is dead.” OK – everyone have their hands up? Of course
Read moreThe term “customer journey” implies sales is not just a transaction, but an ongoing relationship through engagement, implementation and ongoing
Read more“We are happy with our current provider and will let you know if we need anything.” This is an all-too-common
Read moreThe office technology industry — which was initially founded on a direct-selling model in which manufacturers directly engaged the customer
Read moreOperating in an environment featuring not only the widespread consolidation of dealers, but also the convergence of channel suppliers, makes
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