BTA’s Fall Colors Retreat to Be Held Oct. 13-14 in Asheville, North Carolina

Kansas City, MO — The Business Technology Association (BTA) will hold the 2022 Fall Colors Retreat, hosted by BTA Southeast, Oct. 13-14 at the Renaissance Asheville Downtown Hotel in Asheville, North Carolina. Open to office technology dealers from across the country, the event will feature: two keynote addresses; two educational sessions presented by industry leaders; round-table discussions with exhibiting sponsors; time to network with peers and exhibitors during breaks; a private evening tour of the Biltmore Estate; and dinner at the Biltmore’s Lioncrest Veranda.

The retreat will begin at noon on Thursday, Oct. 13, with lunch, followed by opening comments and the first keynote address. Derek Shebby of Modern Sales Training will present, “The Death of the People Business.” In this keynote, Shebby will explore how to reignite the sales processes that have been proven to work, while at the same time capitalizing on recent methods that will supercharge your performance into the future.

A break will follow Shebby’s keynote. Breaks between sessions on both days will give attendees time to visit with peers and exhibiting sponsors. Vendor round-table discussions will be held from 2:15 to 3:30 p.m., giving attendees time to learn more about each company’s products and services. A break will follow the round tables.

After the break, Rick Lambert of selltowin and In2communications will present the second keynote address, wrapping up the first day’s educational sessions. “Personal Branding to Win” will highlight practical steps you (and your people) can take to elevate your personal brand to create more awareness, boost your consideration rates and generate more sales leads. At 5:45 p.m., attendees will travel to the Biltmore Estate for a private evening tour and dinner at the Biltmore’s Lioncrest Veranda.

The second day of the Fall Colors Retreat will begin at 7:30 a.m. on Friday, Oct. 14, with breakfast, followed by two educational sessions, breaks and a second round of vendor round-table discussions. The sessions: “Current State of the Industry & Insight Into 2023,” presented by Mike Marusic of Sharp Imaging and Information Company of America; and “Managed IT Strategies, Tools & Profitable Results for Office Technology Dealers,” presented by Chris Ryne of Growth Achievement Partners. The event will wrap up at 11:45 a.m. with closing comments and prize drawings.

The Fall Colors Retreat exhibiting sponsors: ACDI, AgentDealer, Brother (breakfast sponsor), Cranel, Crexendo, ECI, eGoldFax, Epson, FP Mailing Solutions, GreatAmerica, Hytec, IBPI, Intermedia (lunch sponsor), Kodak Alaris, Konica Minolta, Kyocera, LEAF, Macquarie, Midwest Copier Exchange, NA Trading and Technology, SalesChain, Sharp (keynote sponsor), Technology Assurance Group (breaks sponsor), Toshiba, TROY, WatchGuard, Wells Fargo, Xerox and Zultys.

BTA member dealers receive 2-for-1 registration to the Fall Colors Retreat. BTA member dealer registration is $199, which includes the Thursday and Friday educational sessions; Thursday Biltmore tour and dinner at the Lioncrest Veranda; and Friday breakfast. An additional attendee from the same member dealership is $99. Non-member dealer registration is $249 per person.

To learn more about the Fall Colors Retreat, including full session descriptions, or to register, visit

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