Veteran Technology Innovator Joins Milwaukee-Based ATLAS

Delafield, WI, March 17, 2016 – Dave Westlake, Founder and President of ATLAS, a Milwaukee-based asset management software firm, announced today that veteran technology innovator, author, and international subject area expert, Greg Walters, has joined his company as Vice President, Global Sales.

“I’m excited to have Greg on our team,” said Westlake. “His experience leading technology-related change in organizations from the SMB sector to enterprises is a perfect fit with our growth strategies, and his ability to quickly identify client needs and effectively communicate our value proposition is precisely what our board and I were looking for.”

Walters, whose nearly 30-year professional career includes senior-level positions with organizations based on both coasts and most recently with Brookfield-based Paragon Development Systems, is internationally recognized for leadership in pioneering–then later evolving–technology and workflows related to Managed Print Services (MPS). Within that discipline, he served as President of the Managed Print Services Association and authored hundreds of featured articles in trade publications, many of which comprise his industry best-selling book, “The Death of the Copier.”

“ATLAS is exactly the right fit for me,” Walters said. “My passion has always been in applying innovative technology solutions to business challenges, and the portfolio of solutions Dave and his team have created on the ATLAS platform are so unique and intriguing that I’ve already seen tremendous demand across multiple industries. I’m excited to be on board.”

Walters is organizing and facilitating a series of informative webinars to showcase ATLAS’ unique technology offerings, spanning from enterprise solutions to cybersecurity to streamlining auto dealership workflows. View the topics and sign up for a session at

About ATLAS: Founded in 2011, ATLAS integrates with disparate software tools, translating massive amounts of data into immediately actionable, visual information that is delivered when and where it’s needed for maximum impact. Visit ATLAS online at