VET Appoints Liza Paddison, Vice President, Sales for Managed IT Services

Visual Edge Technology, Inc. announced the hiring of Liza Paddison to vice president of sales for managed IT services, a newly created leadership position for the growing Visual Edge IT division of its organization. In this key role, Paddison will be responsible for leading the national sales efforts in our rapidly growing managed IT services business, a major 2019 growth initiative for Visual Edge.

“We are looking forward to Liza driving a go-to-market strategy for our sales teams resulting in a strong market presence in the managed services space,” says Brian Frank, chief operating officer for Visual Edge Technology, Inc. “Visual Edge is committed to being a complete office technology provider. Managed IT services is a vital initiative as we grow our product offering for our customers. We are excited about how Liza can help us drive revenue growth.”

Paddison brings a wealth of experience as a technology sales leader. She most recently was vice president, enterprise support services strategy at Mindshift, a Ricoh company. There she was instrumental in defining strategy and the roadmaps for new services in their organization. She will bring Visual Edge IT the leadership required to drive collaboration across sales and operational teams.

“Having established the Visual Edge national footprint in the last 3 years, Liza is going to help the company accomplish our next major goal of driving managed IT Equipment and services throughout our 90,000 accounts across North America. Providing leadership and direction in this very important market to our IT sales specialists across America is a key ingredient to our success,” says Austin Vanchieri chairman and chief executive officer for Visual Edge.

She has held positions of increasing responsibility at Ricoh since 2007 and prior to that played key roles in technology startups in the United States and Australia.

Paddison holds a bachelor’s degree in international relations from Tulane University. She lives in Charlotte, NC with her husband.