Toshiba Launches Global Brand Campaign — Together Information

IRVINE, Calif. (June 10, 2014) — In collaboration with its parent company, Toshiba Tec, Toshiba America Business Solutions, Inc. today introduces its new global brand campaign called Together Information. This new campaign is Toshiba’s vision for how people and organizations create, record, share, manage and display ideas and data.

It is based on Toshiba’s belief that the most successful organizations communicate information in the most efficient manner possible. Toshiba makes this possible through an integrated portfolio of industry-specific products and solutions, which also reflect its commitment to a more sustainable planet.

By integrating Toshiba’s unique, eco-conscious products and solutions including the world’s first paper reusable system, the company better enables its customers to exert their environmental leadership. Toshiba’s proprietary vertical solutions uniquely fulfil its customers’ needs within an array of sectors including the retail, logistics, and manufacturing industries.

As part of the ongoing development and expansion of its multiple business lines, Toshiba is working to strengthen cross-channel integration of products and services to further enhance the delivery of comprehensive solutions to its customers. This focus on synergy, collaboration, communication and “togetherness” is central to Toshiba’s long-term business strategy and underpins its new brand message under the Toshiba corporate brand.

“Toshiba has been a leader in the printing business for nearly 40 years. Today, with our extensive portfolio of products and solutions, we have the ability to help customers effectively manage their content regardless of format,” Toshiba America Business Solutions President and Chief Executive Officer, Scott Maccabe said. “Furthermore, we pride ourselves on having a team of experts who work closely with each customer to identify objectives and design solutions to achieve them. Together Information not only portrays these core competencies but it reinforces our mission as a company.” 

January 2013 saw the successful launch of Together Commerce, the latest brand vision for Toshiba Global Commerce Solutions, Toshiba’s in-store retail solutions business. Coupled with Together Commerce, the company’s Together Information is expected to enhance the awareness of Toshiba’s B2B product and service offerings. Toshiba’s content management business additionally unveils its new branding campaign to better convey its mission of helping create a more prosperous and sustainable future for everyone.