GREENVILLE, SC — September 16, 2026 — ThreatCaptain, a cybersecurity sales enablement platform built for managed service providers (MSPs), today announced a distribution agreement with TD SYNNEX, a leading global distributor and solutions aggregator. Under the agreement, MSPs in TD SYNNEX’s partner network gain streamlined access to ThreatCaptain’s Anchor and First Mate suites, the platform’s tools for generating qualified pipeline and closing business with cybersecurity financial-impact selling.
MSPs frequently lose deals not because their services fall short, but because the conversation starts in the wrong place. Selling bottom-up (i.e., leading with tools, features, and technical threats) rarely gets MSPs in front of the owners and CFOs who actually decide whether to invest. ThreatCaptain was built to fix that by translating technical findings into the financial-impact language that earns MSPs a seat at the executive table. The agreement with TD SYNNEX extends that capability to MSPs across TD SYNNEX’s partner network in North America.
The two suites address different stages of that sales motion. The Anchor Suite is ThreatCaptain’s lead-generation engine, helping MSPs identify and reach qualified prospects with ideal-customer-profile discovery, decision-maker intelligence, and outreach tools. The First Mate Suite is ThreatCaptain’s core platform for winning deals, built around translating technical security findings into executive-actionable dollar figures. The suite pairs that analysis with business risk assessments, downtime and insurance-gap modeling, and white-labeled proposal and reporting tools that turn technical risk into an executive-ready business case.
“MSPs lose cyber deals because they’re pushed to sell tools and threats to IT managers, instead of financial risk to the executives who write the check. Anchor and First Mate give MSPs a repeatable way to find the right buyer and speak their language from the very first call,” said Adam Anderson, CEO of ThreatCaptain. “Partnering with TD SYNNEX means we can put that capability directly in front of the MSP community, at the scale this problem deserves.”
“MSPs are under constant pressure to prove the business value of security, not just describe the technology behindmit. Adding ThreatCaptain to our portfolio gives our partners a practical way to have that conversation, and it expands the opportunities available across our ecosystem,” said Scott Young, SVP, Vendor Management, TD SYNNEX.
The Anchor and First Mate suites are available now to MSPs through TD SYNNEX
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