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marketing

Word Cloud Marketing Communications
Blogs Sales and Marketing 

Communications During a Crisis

April 27, 2020June 17, 2020 Amy Weiss covid19, marketing

It can’t be said enough — we’re all dealing with an unsure and unfamiliar situation right now. As businesses struggle,

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customer experience
Features February 2020 Sales and Marketing 

Marketing for This Decade Begins with the Customer Experience

February 6, 2020February 6, 2020 Connie Dettman February 2020, marketing

When discussing the future of marketing in the office technology industry, there are lots of trends and buzzwords that perhaps

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print marketing
Features February 2020 Sales and Marketing 

Why Print Still Matters to Marketers

February 1, 2020February 6, 2020 Amy Weiss February 2020, marketing

Raise your hand if you’re tired of hearing “print is dead.” OK – everyone have their hands up? Of course

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Features February 2020 Sales and Marketing 

Marketing to a Morphing Market in 2020

February 1, 2020February 6, 2020 Noelle Kull February 2020, marketing, sales, sales and marketing

Operating in an environment featuring not only the widespread consolidation of dealers, but also the convergence of channel suppliers, makes

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business strategy
Channel Voice 

What’s in a Name?

March 18, 2019March 20, 2019 Chip Miceli Dealer, dealer channel, M&A, marketing

We’ve just completed a yearlong process which resulted in changing our company’s name, logo and brand. It was an interesting,

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Ford_0219
Features February 2019 Sales and Marketing 

Four Marketing Trends That Can Impact Your 2019

February 1, 2019April 25, 2019 Lauren Ford Lauren Ford, marketing, sales and marketing

As we all know, setting realistic and measurable marketing goals contributes to overall business success. Your audience wants to form

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heskje_0219
Features February 2019 Sales and Marketing 

Marketing: Could it Be Your New Differentiator?

February 1, 2019April 25, 2019 Josie Heskje Josie Heskje, marketing, sales, sales and marketing

It can be challenging for many office technology dealers to be effective marketers while also focusing on growing their dealerships.

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Brad Roderick 2018 120
Channel Voice Sales and Marketing 

Eight Secrets of Powerful One-on-One Meetings

July 5, 2016October 17, 2018 Brad Roderick Channel Voice, management, marketing, meetings, one-on-one meetings, productivity, sales, The People of MPS

by Brad Roderick The concept is simple. Typically weekly, the supervisor and direct report get together for 30 to 60

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0616_Cumings
Features June 2016 Sales and Marketing 

Marketing Has Changed Forever — If You Blinked You May Have Missed It

June 1, 2016July 18, 2019 . June 2016, marketing, ROI, visibility

by David Cumings and John M. Zindar for The Imaging Channel There is good news: the digital age affords the

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