Six Keys (Plus Five Secrets) to Generating Sales Momentum — Fast
We are living in a world of “instant” and “immediate.” Scroll, scroll, scroll … 30-second cat video (grabs your attention
Read more
February 2020
Marketing for This Decade Begins with the Customer Experience
When discussing the future of marketing in the office technology industry, there are lots of trends and buzzwords that perhaps
Read more
Why Print Still Matters to Marketers
Raise your hand if you’re tired of hearing “print is dead.” OK – everyone have their hands up? Of course
Read more
Providing Value to the Customer Journey
The term “customer journey” implies sales is not just a transaction, but an ongoing relationship through engagement, implementation and ongoing
Read more
Prospecting for a Net New Revolution
“We are happy with our current provider and will let you know if we need anything.” This is an all-too-common
Read more
The Rise of the Super Channel
The office technology industry — which was initially founded on a direct-selling model in which manufacturers directly engaged the customer
Read more
Marketing to a Morphing Market in 2020
Operating in an environment featuring not only the widespread consolidation of dealers, but also the convergence of channel suppliers, makes
Read more