Scottsdale, AZ, Feb 16 — Stramaglio Consulting today announced that Pontrelli Marketing, the industry’s leader in data-driven customer analysis, has joined The Consortium, a think tank for the imaging channel, consisting of a group of industry leaders that aims to help the channel grow and thrive. The Consortium’s focus is to help improve business agility for the channel and workplaces through the channel.
Pontrelli Marketing offers CRM Marketing focused on customer data analysis through its M.G.R. analysis. Marketing strategies will be documented, customer analytics are fed back into the CRM system, where targeted marketing campaigns are implemented to drive strategic revenue growth. As a new member of the business agility solution group, Pontrelli Marketing is expected to collaborate with other industry experts in The Consortium to deliver solutions that meet the channel needs for digital transformation.
“It is my great pleasure and honor to become a new member of The Consortium,” says Dominic Pontrelli, President of Pontrelli Marketing . “Leveraging data and better understanding our customers were topics discussed at the recent Executive Connection Summit. The Consortium is an excellent platform to help dealers better utilize their CRM systems to sell value added revenues within its account base.”
The Consortium is assembled by Mike Stramaglio, President and CEO of Stramaglio Consulting, in order to establish an open collaborative platform that enables the Imaging Channel to embrace and lead Digital Transformation (DX).
“I am pleased to have Dominic and Pontrelli Marketing in The Consortium,” says Mike Stramaglio. “The Consortium is committed to supporting the industry and our dealers for their profitable growth and I am excited to add their unique data marketing services to our collaboration platform for DX. I am confident Pontrelli Marketing will work closely with the other Consortium business agility solution members and enhance our values to help dealers drive their growth initiative and increase their valuation. ”
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