Cumming, GA, May 31, 2017: Pontrelli Marketing recently conducted its first user forum during the ITEX trade show at the Mandalay Bay Hotel and Casino in Las Vegas where dealer clients reviewed their firsthand experiences upon the implementation of Pontrelli Marketing’s Integrated Marketing Infrastructure™ process within their businesses. There is growing need for dealerships to build marketing foundations based on their diversified portfolio of services and solutions offerings which require a targeted approach to specific customer segments and market opportunities.
More specific to the Integrated Marketing Infrastructure™ are the following components: Data Marketing, CRM Requirements, Sales / Marketing Alignment, Targeted Marketing Campaigns, Marketing Automation, SEO, and Website. Pontrelli Marketing created a marketing process which has been proven within the industry at the corporate, direct, and dealer-channel levels. Dealers can now view its customer base and market opportunities like never before. Sales and marketing activities intersect and align within the CRM platform, which is currently a rare occurrence within the channel.
To support the Integrated Marketing Infrastructure™ process, Pontrelli Marketing has entered into strategic partnerships with The Sailor Group and Evolved Office. “We have spent two years developing a B2B Marketing Foundation Model and successfully sizing it to the dealer channel. It is exciting to partner with The Sailor Group and Evolved Office, who have dedicated platforms that automate the marketing campaign process,” states Dominic Pontrelli, President, Pontrelli Marketing, Inc.
“The Sailor Group is very excited about this partnership. Finally we are able to bring together all the components needed to drive responsive, dynamic marketing, embedded right inside your CRM. Deliver the perfect message to the right person at the right time, then track your strategy from start to finish with custom reports & dashboards,” states Ed Barfield, CEO / Founder, The Sailor Group.
“Evolved Office is excited to partner with Pontrelli Marketing. Having an integrated marketing infrastructure where all of the pieces come together—from strategic planning to deployment of highly-targeted marketing campaigns (email, social, SEO, web)—is a dream come true for all business solutions providers,” states Roger Jung, VP of Sales, Evolved Office.
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