Paul Dippell of Service Leadership Leads Two-Part Managed IT Sales Workshop in June

(Cedar Rapids, IA) – GreatAmerica Financial Services will host a two-part Service Leadership, Inc. Managed IT Sales Training workshop June 23-24, 2015 from 8 a.m. to 5 p.m. in Cedar Rapids, Iowa.  Day one of the workshop consists of Managed IT Sales 101: Basics of Managed IT Sales.  Day two takes things to the next level and focuses on Managed IT Sales Training 201: Hands-On with Advanced Managed IT Sales.  Both days are facilitated by IT industry expert and CEO of Service Leadership, Inc., Paul Dippell. The two sessions have been previously offered, but never before have they been offered back to back. This allows dealers the convenient option to attend two trainings in one trip.

“Dealers are getting into Managed IT and understanding that it is a different animal, and yet they are committed to their Managed IT success—and so are we.  This is why our prior sessions have gone over so well,” said Jennie Fisher, SVP and GM, GreatAmerica Financial Services, Office Equipment Group. “With the Service Leadership Managed IT sales training events we’ve hosted in the past, 100% of attendees surveyed have told us they’d recommend the workshop to others.”

Managed IT Sales 101 is a full day workshop led by Paul Dippell and supported by the Service Leadership team.  The workshop has helped copier dealers across the nation target existing and new customers to generate Managed IT sales volume.There are no prerequisite requirements for this class.

Managed IT Sales 201 uses a combination of classroom teaching and small group hands-on sessions led by Paul Dippell and the Service Leadership team.  Attendees will learn next-level skills and gain hands-on experience in selling Managed IT on value, not price. Dippell will also cover a variety of advanced selling techniques and concepts from overcoming objections to how to drive retention and additional business through Quarterly Business Reviews.  Individuals must have closed four to six “all you can eat” Managed IT deals or have been though Managed IT Sales Training 101 to attend.

Service Leadership currently delivers 15-20 Managed IT sales training events worldwide per year. The firm is the most recognized resource for Managed IT Services benchmarking (the Service Leadership Index®) and business consulting in the VAR space with a number of high-profile clients including Cisco and Microsoft.  Their team’s vast experience with sales training and growing Managed IT revenues includes growing a Managed IT company from $3M to $50M in only 20 months, training 68 sales reps in the process.

Learn more or register for the event by visiting

About GreatAmerica Financial Services

Established in 1992, GreatAmerica Financial Services Corporation is a $1.6 billion national commercial equipment finance company headquartered in Cedar Rapids, IA. GreatAmerica provides financing and niche market-focused services in all fifty states and several U.S. Territories. Our commitment to understanding the office equipment industry has positioned us as the unparalleled leader in single invoice solutions (MPS, Managed IT, and other specialized billing options). We also offer innovative non-financial services to help our dealers evolve their businesses. GreatAmerica is dedicated to helping manufacturers, vendors, and dealers be more successful and keep their customers for a lifetime.

About Service Leadership
Paul Dippell is CEO of Service Leadership, Inc. a leading global consultancy to independent IT solutions/services companies and technology OEMs, and publisher of the Service Leadership Index®, the foremost technology solutions/services company benchmark of both financial and operational performance. Prior, at USBX Advisory Services, Paul founded its technology M&A practice. At All Covered, Inc., he led M&A and Acquisition Integration. He then founded a mid-market IT services firm with two private equity raises.  Additionally, Paul and his team facilitate the Office Equipment Dealer Service Leadership GreatAmerica Managed IT (S-L GAMIT) peer groups. Paul is a highly rated speaker at IT, Telephony, and Office Equipment industry events worldwide.  For more information, please go to

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