More Changes Come to HP With New Roles for Schell, Dismore and Tran

HP continues to shake things up, with the news of some major changes to its organizational structure to go into effect Nov. 1. The news follows last week’s announcement that President and CEO Dion Weisler would step down due to a family matter, also effective Nov. 1, and Enrique Lores, current president of HP’s Imaging, Printing and Solutions business, would take over the role.

Weisler had served in his current role since the split of HP Inc. and HPE into separate companies in 2015. Previously he had served as EVP of Hewlett-Packard’s Printing and Personal Systems business. He will return home to Australia but will continue to serve on HP’s board of directors until the next annual meeting of stockholders.

CRN first reported the latest change to HP’s corporate structure, which includes Christoph Schell, current president of 3-D printing and manufacturing, moving into the new role of chief commercial officer. He will oversee a new 10-geographic-market structure; a big change from the current three regions of the Americas, EMEA and Asia Pacific/Japan. Current Americas channel chief Stephanie Dismore will be managing director of the U.S. and Canada region. Additionally, Tuan Tran, who is currently general manager and global head of office printing solutions will step into Lores’s position as president of Imaging, Printing and Solutions.

A blog on HP’s website about the changes titled “Transforming for our customers and partners” says of the restructuring, “Reaching our full potential requires us to develop new skills, embrace new ways of working, and focus on innovation and new go-to-market strategies. To enable this, we are simplifying our operating model and becoming a more digitally-enabled, customer-centric organization while also evolving our strategic priorities, including our business models, portfolio and profit pools. … Reducing the number of management layers in our go-to-market process will make us more agile and efficient, drive faster decision making, and increase flexibility and authority at the local level where it counts the most. Simply put, this brings us closer to our customers than ever before.”

Looking at HP’s ReInvent conference, held in March for more than 1,300 of HP’s partners, the signs of motion in this direction were apparent. “This week is about charting our future together,” said Weisler at the event. HP officials discussed how disruptive technologies are changing buying behaviors at the consumer and commercial level and unveiled their plans to help partners grow during “the most disruptive era that the channel has ever seen.” Weisler also noted how important the channel is to HP’s success, with roughly 90 percent of HP’s revenue coming through the channel. The new structure appears to double down on that commitment, with Lores telling CRN that the new structure will help HP invest in the future by creating capacity, simplifying and getting closer to customers to provide a better experience.

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