MAHWAH, N.J., Sept. 14, 2016 /PRNewswire/ — Mike Marusic, Senior VP of Marketing, Operations and Technical Services at Sharp Imaging and Information Company of America (SIICA), a division of Sharp Electronics Corporation (SEC), is speaking as a panelist at the Digital Marketing Summit. The event is held by CDM Media Summits and is taking place on September 15 at the Roosevelt Hotel in New York City. Marusic will explore how market leaders can drive better performance by using data to provide a more people-based approach to marketing.
“During the past five years, the onset of big data has dramatically changed the way businesses market to their customers dramatically,” said Marusic. “In this rapidly evolving environment where individuals expect a targeted purchasing experience, it is more important than ever to intimately know our audience.”
The conference will bring together leading C-level executives, analysts and solution providers in the United States to learn about the latest business topics and trends in digital marketing.
Marusic will take part in the afternoon session, titled: Increasing Consumer Engagement Through Data-Driven Relevance.
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