Mail Happens: FP Mailing Hosts Dealer Meeting

FP Mailing held its National Dealer Summit February 8-10 at the Disney Swan Resort in Orlando. The event was one of several kickoffs hosted by parent company Francotyp-Postalia (FP) across the globe, and began with Michael Hannon, the managing director for FP North America’s regional operations, presenting “The Wonderful World of FP.”

Michael Hannon gets things started.

If you’ve heard that no one uses mail anymore, think again. Hannon shared company and financial updates, both on a global level and for FP North America, and the company’s goals for 2024. With revenue up year over year and profitability stable, mailing solutions are still a profit area. Hannon noted that the average deal size increased over the last year, which shows that sales have gone beyond simple meters, and the opportunity now is for solution sales. When you have the opportunity to put more products into the same customer, he said, it makes it a lot harder for the customer to leave you. Average imprints per customer increased, even as the install base remained the same, the ultimate proof that people are still mailing. “Mail is not dying, it’s just transitioning,” said Hannon. The company also announced several new products and offered updates on new services, such as smart lockers. 

Following the FP kickoff was the first of the event’s guest presenters. West McDonald of presented “AI-Driven Efficiency: Boosting Workflow and EBITDA in 2024.” McDonald, who provides AI training for organizations, shared ways dealers can use AI in their businesses to improve efficiency and their bottom lines. McDonald also hosted two breakout sessions at the event in which he demonstrated how to build custom GPTs that can offer answers built on a specific set of training materials — like FP product documentation. Both presentations drew a lot of interest and questions, proving that no one can get enough of AI right now.

Other breakout sessions included FP’s Amanda Fletcher and Paul Buckley presenting “Database Marketing” and Phil Landriault digging into the new product introductions with “Leveraging New Products and Decertifications.” Also presenting breakouts were the Business Technology Association (BTA) and the National Association of State Procurement Officials (NASPO) and leasing partner GreatAmerica Financial Services. GreatAmerica, along with other partners like Hytec, AgentDealer, and more, had tables in a vendor fair area, where attendees networked during breaks. 

Following an evening at EPCOT, Day 2 started off with a panel on “Managing Your Company Culture.” Hosted by Mike Stramaglio, the panel consisted of Will Champlin of All Copy, Jeff King of Loffler, and Kaitlyn Zitzer of Key Business Solutions, a smaller postage dealer. The mix of perspectives was interesting, but the general consensus was that, no matter what your company size, culture matters.

After some more breakout sessions and time with sponsors, Hannon closed out the event. The company’s goals, however, were clear to all who attended — FP’s motto for the coming year is “Make it Happen.”

amy weiss

is editorial director of BPO Media’s publications Workflow and The Imaging Channel, and senior analyst for BPO Research. As a professional writer and editor, she has specialized in the office technology industry for the last 20 years. Prior to that she worked in public relations and has a master's degree in communication arts.