MIDDLETOWN, CT — August 11, 2026 — Image Star, a value-added distributor serving independent IT and office technology resellers since 1992, has added two Capsul business monitors to its house brand portfolio: the 27-inch MN2700 and the 24-inch MN2400. The two-model line is built for office refresh and fleet deployment quotes, where displays carry the highest unit count and the tightest budget scrutiny. Both models are available now to authorized Image Star resellers.
Why displays decide refresh deals
Displays are rarely the most expensive line on a refresh quote, but they are usually the most numerous — which makes them the line most likely to be questioned. Two market conditions have made the category harder for resellers to win on price alone.
Dual monitors are now the standard desk configuration in roughly 80% of workplaces, making displays the highest-count line on a typical refresh. At the same time, about 35% of small and mid-sized business buyers actively seek a budget option when specifying displays. “On a refresh quote, displays are usually the highest-count line on the page, so the monitor decision often determines whether the whole deal clears procurement”, says Philip Crean, Chief Commercial Officer. “Giving our resellers a spec-competitive display at a protected margin means they can compete on those deals without discounting everything else on the order.”
For resellers, that combination has meant choosing between two poor outcomes: discounting a premium display to hold the deal or losing the refresh to a direct-purchase alternative. The Capsul line is positioned to let partners compete on the price-sensitive portion of the pipeline without eroding margin across the rest of the bill of materials. Manufacturer’s suggested retail pricing is listed below; dealer cost and margin are provided directly to authorized resellers.
Product detail
Capsul MN2700 — 27-inch QHD — MAP $179.99
- Panel: 2560×1440 at 144Hz on an LG IPS panel
- Design: Frameless, with a height-adjustable stand
- Brightness and contrast: 350 nits, 2000:1
- Color: 10-bit, 96% DCI-P3, 100% sRGB
- Connectivity: USB-C with 15W power delivery, plus HDMI, DisplayPort and USB-A/B
Capsul MN2400 — 24-inch Full HD — MAP $109.99
- Panel: 1920×1080 IPS
- Design: 3-sided bezel-less
- Brightness and contrast: 300 nits, 1000:1
- Response: 1ms MPRT
- Connectivity: HDMI and DisplayPort
Both models ship through Image Star’s standard channel programs, including blind dropship under the reseller’s brand, nationwide field service coverage and dedicated account executive support.
About Image Star Image Star is a value-added wholesale distributor of hardware, software, supplies and solutions for the workplace technology industry. Founded in 1992 and headquartered in Middletown, Connecticut, the company sells exclusively through the channel, supporting independent resellers, MSPs and office technology dealers with distribution, marketing, technical and field service resources. Image Star is a subsidiary of XSE Group, Inc.