Image Matters, Inc. Appoints Industry Veteran Scott Acuff as Vice President of Sales

July 24, 2017, Knoxville, TN –J.D.Sullivan and Bob Lovelace, co-owners of Image Matters, an office technology and services company based in Knoxville, are pleased to announce the appointment of Scott Acuff of Knoxville as vice president of sales. In his role, Acuff will be responsible Image Matters’ market expansion and expanding the strategic direction of the company’s Managed Services business.  

Acuff, who started his new position on July 10, brings 28 years of sales, marketing, and operations experience in the office technology and services industry. He began his career with Knoxville Xerographics, an office products company and one of the first Xerox Metro Agencies in the country. After 10 years with Knoxville Xerographics he joined Xerox as a sales and services executive.

During the past 18 years, Acuff has held an array of local and regional positions at Xerox, consistently expanding his role within the Xerox organization by leveraging his sales, marketing, finance, and operations skills. His positions have included account sales manager; marketing manager; manager, sales operations; region business manager; director of sales operations support; client sales director, healthcare provider vertical; and national client manager, healthcare providers.

With Image Matters, Acuff returns to working in the channel where he began his career. In addition to interacting closely with clients, Acuff will be working directly with Image Matters’ managers and sales reps who are responsible for marketing Managed Print Services.

“I’m thrilled to join an organization with the reputation that Image Matters has in the market for meeting customer’s needs while providing them with technology and solutions that can help them not only grow their businesses, but help Image Matters grow and expand its reach,” says Acuff.

Over the course of his career, Acuff has acquired a deep understanding of the value of building relationships and getting to know a client’s business.

“If you really understand their business problems, their business requirements, and what they’re trying to accomplish—not just relative to what we’re doing with our print management and workflow solutions—but really understanding their business issues and how you can make a difference, it’s a win-win,” he says.

“I am thrilled to have Scott on our team,” says Image Matters’ President J.D. Sullivan. “He brings the critical skill sets to the Image Matters management team and truly understands the opportunities and challenges facing our business and our customer’s businesses. His knowledge of our market and certain vertical markets will be an asset and instrumental to Image Matters’ growth going forward.”

“We are fortunate to have found a talent with such a diverse background in the imaging technology industry,” adds Bob Lovelace, vice president, Image Matters, Inc. “Our Managed Services business is poised for rapid growth and Scott has the business acumen and experience to take it to the next level.”

A 1991 graduate of the University of Tennessee with a B.S. degree in communications, Acuff lives in Knoxville with his wife, Christine and his sons Zak and Xander. In his spare time, Acuff is a youth football coach and is vice president of Hardin Valley Youth Sports.

About Image Matters

Founded in Knoxville in 1999, Image Matters has averaged double-digit growth year after year. The company has grown from two employees to more than 30 sales and service professionals. Image Matters remains the only locally owned and operated office technology dealership in Knoxville to provide a total document output solution. Image Matters has also been recognized as an Elite Dealer for the sixth consecutive year in 2016 by ENX Magazine, a leading publication for the document imaging industry.

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