gap intelligence Upgrades gapTCO and gapCompare

SAN DIEGO – March 15, 2017 – gap intelligence, a values-led market research firm focused on the information technology, imaging, consumer electronics, and home appliance industries, announces a refresh of its gapTCO and gapCompare tools.

The value-adding enhancements to gapTCO and gapCompare improve functionality while maintaining the user-friendly design that the tools are known for.

“gapTCO and gapCompare are two of our most popular and dynamic platforms,” said Chris Barnes, gap intelligence COO. “Our commitment to responsive design demonstrates that we are continually looking to improve the customer experience and make our software easier and more enjoyable to use.”

Enhancements include:

  • Updated Aesthetics – Cleaner design, new colors, modernized welcome screen
  • Efficient Use of Screen Space –  Tools now utilize more of the viewable screen area
  • Responsive Design – Adaptive display for optimal viewing on a wider range of screen sizes and resolutions

Since 2007, these cloud-based platforms have revolutionized the printing industry’s ability to understand and communicate competitive cost and feature advantages. gapTCO calculates true total cost of ownership and gapCompare provides side-by-side analysis of product specifications and current competitive pricing. Both platforms utilize comprehensive product and pricing data to allow sales professionals to highlight competitive advantages and generate customized reports and proposals for an unlimited number of printer and copier devices.

“The gapTCO/gapCompare user experience and overall functionality is consistent with previous versions,” said Melissa Castro, product manager. “The updated version has the same recognizable layout and workflow, applies the same trusted methodology, and leverages the same great gap intelligence data that clients have come to rely on to make smart business decisions.”

To request a demo please call 619-574-1100 or email

About gap intelligence

gap intelligence is a values-led company that works with manufacturers, resellers, and industry players within the information technology, imaging, consumer electronics, and home appliance industries to bring them up-to-the-minute market intelligence. The company was named “Emerging Business of the Year” by the San Diego Chamber of Commerce and recognized as one of Inc. Magazine’s “Fastest-growing Companies”. For more information:

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