SAN DIEGO – December 21, 2015 – gap intelligence, a values-led leader in market data and research, recently launched the company’s Printer and Multifunction Printer (MFP) Installed Base and Page Volume Report to help clients uncover printing hardware and supplies growth opportunities.
The report combines gap intelligence’s industry-standard product pricing and specification information with an over 2.48 million-device installed base that generates more than 14.7 billion monthly pages.
“There are no two more important metrics in office and production printing than the size of the installed base and the volume of pages being printed across these devices,” said Jake Fishman, gap intelligence business director/office and production printing analyst. “Insight into product ownership and usage is vital because the sale of new equipment almost always requires the replacement of existing units, while profitability is overwhelmingly reliant on how many pages each of those devices produce once installed.”
The report, representative of the installed base controlled by traditional U.S. dealers and direct sales organizations, allows printing manufacturers to create and execute their product and sales strategies with a rare understanding of the opportunities available to them within the installed base including:
• Demographics of installed devices – segment, age, specifications, pricing, usage
• Monthly and lifetime page volume opportunities within segments
• Installed base and page volume market share by brand and segment
• Expected unit demand from older devices reaching end-of-life
• Impact of non-OEM toner usage within their own installed base
gap intelligence’s new Printer and MFP Installed Base and Page Volume Report also facilitates a new level of data-driven efficiency within MPS operations, allowing MPS teams to truly understand the intended page volumes of the legacy devices that they manage.
Sourced from actual dealer and direct branch ERP software, the report features installed base and page volume data on over 3,800 unique printer and MFP models.
The installed base and page volume analysisexpands gap intelligence’s Printing Industry Market Intelligence services beyond weekly product, price, positioning, and promotion data and industry analysis.
The company’s current suite of products impacting the printing industry include gapTCO to articulate total cost savings of printer/copier devices, gapCompare for side-by-side product analysis, and its cloud-based Managed Print Services tool, “SalesDrive.”
For more information about gap intelligence’s new report, please visit: http://gapintelligence.com/blog/2015/big-data-and-big-insights-from-the-printer-installed-base.
About gap intelligence
San Diego-based gap intelligence is a values-led corporation that works with manufacturers, resellers, and industry players within the information technology, consumer electronics, imaging, and home appliance industries to bring them up-to-the-minute market intelligence. The company was named “Emerging Business of the Year” by the San Diego Chamber of Commerce and recognized as one ofInc. Magazine’s “Fastest-growing” and “Best places to Work” by the San Diego Business Journal. For more information: www.gapintelligence.com.
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