Expect the Unexpected: How to Prepare for Disruptive External Events

By Mark Ptakowski | 1/18/16

As 2016 begins, many of us are focused on setting up our individual pieces of the universe for success. While planning is important for every part of your business, it’s particularly critical for protecting the safety of employees and security of your business assets. According to Novitex, 43 percent of companies that have experienced a major loss of their business data without a proper recovery plan in place and never re-open, and 29 percent close within two years of an incident.  

Given the growing risks, it’s time to address best practices in planning for and recovery from disruptive events. Implement strategies for remote print production and business recovery—potentially with a third-party expert—to keep your company up and running regardless of external factors.

Below I’ve outlined the top three priorities you should focus on as part of your business recovery planning in 2016:

·  Avoid downtime and disruptions – Outsourcing business recovery services (BRS) to a third-party center minimizes downtime in the event of a disruptive event. Consider off-site printing options that are equipped with scalable, secure and compliant cloud infrastructure, providing clients with complete redundancy. Using a business recovery services center ensures that information and critical business assets are not interrupted when an issue arises.

According to Eastern Kentucky University (EKU), 94 percent of small business back up critical financial data to prepare for an emergency, but only four businesses in every 10 keep the data off-site, risking businesses critical documents and information. EKU adds that, “small businesses’ average loss after closing due to a major storm” is $3,000 per day. These unpredictable events impact small businesses significantly, but they also effect larger organizations that lack proper business recovery solutions. Leveraging a BRS Center can help companies eliminate some of the financial burden and provide peace of mind that business can operate under the most extreme of circumstances.

·  Maintain cash flows and business critical mailings – A company’s success relies on employee and customer satisfaction. When outside events impact areas such as cash flow, missed compliance deadlines, and ability to meet payroll requirements, employees and customers can end up dissatisfied and disappointed. Yikes! Utilizing a mail business recovery plan can keep all parties happy, protecting — and potentially even improving — your company’s reputation. Processing support allows documents to be transferred and sent off-site, ensuring you can replicate production and mail capabilities in case of a disruption.

·  Test, test, test – Running tests and making the proper adjustments prior to a disruptive event is a critical part of the planning process. Work with a third party expert and conduct periodic live tests to help employees identify and understand their role in those plans, avoiding confusion and hazards in the event of an actual emergency situation. As the saying goes, practice makes perfect.

Mark Ptakowski is the Senior Manager for Novitex Business Recovery Services.  He is responsible for operating and managing Business Recovery to specified operational targets, including successful testing of existing customer base, integrating new businesses and technologies, and continuous improvement of critical processes.