The Imaging Channel sat down with Brendan Peters,  iprint imaging segment manager at Intel Corp.

What’s your current state of mind?

I am excited for where the future of technology might take print imaging. I see technology as a way to differentiate MFPs in the office place, integrating more into a connected environment — meeting the end user, IT manager and service needs of large enterprises and small businesses alike. This should increase the relevance of MFPs in the work space.

What is the greatest challenge you face today?

The biggest challenge print imaging faces today is the need for this mature industry to adopt new technologies and business models. Historically, OEMs have been reluctant to adopt new technologies, citing costs and devices being too complicated to use as issues or reasons not to integrate. As the environment becomes more mobile, there is a need to be able to connect to all different devices and print directly from them.

What do you see as your biggest opportunity?

Intel technologies can help streamline business processes and workflow — increasing value to MFPs for OEMs, IT management and managed print services vectors. Intel is working on a variety of technologies to offer a more cost-effective model for developers, OEMs and customers to get their individual and specific industry needs addressed.

What would you consider your greatest achievement?

Professionally, it has been a pleasure to further develop Intel’s work and vision in the print imaging segment over the past few years. Personally, there is nothing better than the satisfaction I get from coaching my daughter and her soccer team.

If your customers were to describe your company in three words, what would they be?

Performance. Trust. Innovation.

Managed print services or managed services?

Both. Managed print services for devices utilizing Intel technologies, and managed services for those value-added services that can bring about additional revenue streams (such as apps).

What is your greatest concern for this industry?

The need for machines to keep up with technology innovation and meet the demands of the “on-the-go” generation. Pressure to keep costs down is causing OEMs to figure out how they can do what they need to do for less (commoditization), while consumers have a growing number of rapidly changing needs, including the new means for transferring of data and the need to print from mobile devices.

How would your employees and co-workers describe you?

My colleagues think of me as an out-of-the-box thinker. I drive the team to look for new and interesting opportunities to encourage development of innovative technologies in the industry.

Who are your favorite writers?

Samuel Clemens (who authored “Tom Sawyer”) — since I was a kid.

Why do you hold your current business position today?

I believe I have been successful in creating awareness about the technologies and solutions that Intel brings, including remote manageability and mobile peer-to-peer print within the print imaging industry.

Do trends exist in this industry?

There are many trends within the print imaging industry. Right now, the three top trends I see happening are the need for mobile printing, remote manageability as well as the need for new usage models such as scan-to-file.

What is your favorite quote?

“The man who thinks he can and the man who thinks he can’t are both right. Which one are you?” — Henry Ford

On the Web

Intel Corp.