Businesses Need More than Cybersecurity – What About Your Physical Security?

Technology is now what drives business, education, manufacturing, healthcare and so much more in the U.S. and around the world. With headlines about cyberattacks becoming more frequent and alarming since the pandemic, it’s easy to forget about security beyond our computer screens. But physical security is equally important and too easily overlooked for many organizations. There’s still a universal need to feel safe and secure in the physical sense, so businesses, schools and governments need intelligent security solutions to protect their assets, staff and operations, and to guard against potential threats and liabilities.

Traditional video surveillance has changed, and so have the needs of end-users, whether they’re residential, business, school or government organizations. New demands for video surveillance go far beyond the concept of security to reinforce physical safety and provide important actions and data, with capabilities that include:

  • Track a moving target
  • Automate detection of suspicious activity to trigger alarms about potential threats
  • Provide high-definition image quality and night vision technology triggered by motion
  • Initiate video recording, alarms, alerts, or other actions
  • Notify administrators or field personnel
  • Count people entering and leaving an area
  • Detect camera tampering
  • Recognize vehicle license plates
  • Search to display only key events within a specific time frame

A smart solution by today’s standards should also meet the highest cybersecurity and privacy standards and provide end users with a tangible return on investment. Today’s video surveillance solutions can meet customers’ requirements for video analysis because it’s no longer just about managing security – it’s also about managing and analyzing data, information and everything related to it as quickly as possible.

Fortunately, technology can come to the rescue to provide physical security, too, in the form of video security systems. Today’s advanced solutions help organizations analyze processes, situations and behaviors via motion/PPE (personal protection equipment) detection, facial recognition, object tracking and two-way alerting. These software-driven solutions can not only collect data, but also analyze and convert that data into valuable, actionable information that delivers a greater degree of intelligence. This helps to effectively defuse dangerous situations and reduce an organization’s liability with better video surveillance and real-time alerts.

With the global video security solution market growing quickly and forecasted to be valued at USD $32.37 billion by 2025, more organizations are looking for end-to-end security solutions. Video surveillance intelligence firm Novaira Insights expects a CAGR of 15% for intelligent edge analytics combined with cloud services. Businesses in every vertical need smart security solutions to protect their assets, staff and operations, and customers also want to leverage the IoT features built into cameras to safeguard against potential threats and liabilities.

Where advanced solutions really shine is in the convergence of AI for leveraging the intelligent edge capabilities of the security cameras, internally developed AI algorithms, innovative facial recognition technology and system integration solutions. This convergence can offer a comprehensive, flexible solution that guards against unauthorized access, automates access processes and even provides additional capabilities related to virus prevention and reporting. 

With intelligent internet-protocol (IP) design, video security solutions can proactively address clients’ monitoring and security needs – indoor, outdoor, in low light, in challenging weather conditions, or with thermal imaging – to ensure they have visibility to all activity in their buildings and their perimeters. Smart systems and intelligent video streaming capabilities allow for maximum coverage and maximum security.

Another important feature to look for is security cameras that are themselves secure. Some systems allow built-in data access through a “back door” that some manufacturers leave open, allowing access to customers’ data. The U.S. government’s National Defense Authorization Act (NSAA) has banned the use of video surveillance equipment and services from Chinese manufacturers and any white-labeled cameras using Chinese-made components. 

In August 2018, U.S. Congress passed the John McCain National Defense Authorization Act (NDAA), which contained a section called Section 889: Prohibition on Certain Telecommunications and Video Surveillance Services or Equipment. This also prohibits the U.S. government from procuring video and telecommunication equipment from certain Chinese companies and their subsidiaries. 

In 2022, Congress passed more NDAA legislation expanding its cautionary stance against China. Specific manufacturers banned by the federal government include Hytera Communications Corp., Hangzhou Hikvision Digital Technology Company, Dahua Technology Company, Huawei Technology or ZTE Corporation and any subsidiary or affiliate of those entities. 

While these manufacturing giants offer inexpensive video surveillance equipment to customers and components to other manufacturers, it’s tempting – but dangerous – to organizations that want to update their video security. Following the NDAA, the Federal Communications Commission (FCC) has also taken a stand on Chinese-manufactured cameras and expanded the list in March 2022 to include additional providers. 

Today’s technology-driven world can connect people and information, anytime and everywhere. The benefits of this digital transformation are obvious and extremely valuable, but people still need the protection and reassurance for their physical safety and security. It’s no longer enough to install cameras – organizations also need to invest in the technology behind those cameras that will offer data and insights into how to prevent unwanted incidents and react quickly in times of crisis. 

Hampton Hale, Konica Minolta