BTA’s Spring Break Event to Be Held April 1-2 in Orlando, Florida

Kansas City, MO — The Business Technology Association (BTA) will hold its first event of 2022, Spring Break, hosted by BTA Southeast, April 1-2, at Disney’s Yacht Club Resort in Orlando, Florida. Open to office technology dealers from across the country, the event will feature: a keynote address on customer service excellence led by former Disney trainer Louie Gravance; six additional educational sessions led by industry leaders; time to network with peers and exhibiting sponsors during a welcoming reception and breaks; and a ticket to a Disney theme park to be used the afternoon of April 2.

The event will begin at 8 a.m. on Friday, April 1, with breakfast, followed by welcoming comments and the first educational session, “Visual Edge’s Managed IT Services Strategy, led by David Ramos of Visual Edge IT. A break, giving attendees time to visit with peers and exhibiting sponsors, will follow. Breaks between sessions on both days will also give attendees additional networking time. The keynote, “Service is a Superpower,” will follow. During the keynote, Gravance will explore what a “wow moment in customer service looks, sounds and feels like, and why delivering these moments is good for everyone involved.

Lunch will be held from noon to 1:30 p.m. Following lunch, three more educational sessions will be held: “Eliminate Making a Bad Hire Forever,” led by Dale Stein and Brian Suerth of Technology Assurance Group (TAG), and Mike Ardry of Automated Business Solutions; “Data Trends to Improve Your Bottom Line,” led by Wes McArtor of NEXERA, A BEI Services Company; and “What Sales Compensation Could Look Like in the Future,” led by Luis Gonzalez of SalesScoreKeeper. Following the educational sessions, a welcoming reception will be held from 5:30 to 7 p.m. at the Yacht Club Marina, wrapping up the first day.

The second day of Spring Break will begin at 7:30 a.m. on Saturday, April 2, with breakfast, followed by opening comments and the final two educational sessions: “Win It Easy or Come in Fourth: Business Lessons From My Dad, The Race Car Driver,” led by Troy Harrison of Troy Harrison & Associates; and “LinkedIn to Win: Pro Tips to Unleash Your Potential on the #1 B2B Sales Platform,” led by Rick Lambert of selltowin and In2communications. Closing comments and prize drawings will wrap up the event from 11 to 11:30 a.m.

The Spring Break exhibiting sponsors: ACDI, AgentDealer, Amur Equipment Finance, Arlington, Atomic8Ball, Brother (breakfast sponsor), CIT, Clover Imaging Group, Cranel, Crexendo, DLL, DM Supplies Network, ECI Software Solutions, EDA, Equipment Brokers Unlimited, Everyone Print, FP Mailing Solutions, GreatAmerica Financial Services, Hytec, IBPI, Kodak Alaris, LEAF, Macquarie, Midwest Copier Exchange, NA Trading and Technology, Oberon Americas, OPEX, Polek & Polek, Printerpoint, SalesChain, SalesScoreKeeper, Sharp (keynote sponsor), Technology Assurance Group (breaks sponsor), Tigerpaw, TonerCycle/InkCycle, Verdant Commercial Capital, WatchGuard, Wells Fargo, Xerox (reception sponsor) and Zultys.

BTA member dealers receive 2-for-1 registration to Spring Break. BTA member dealer registration is $199, which includes the Friday and Saturday educational sessions; Friday breakfast, lunch and welcoming reception; Saturday breakfast; and Disney theme park ticket. An additional attendee from the same member dealership is $99. Non-member dealer registration is $249 per person. A spouse or guest is $79 and a child under 12 is $50.

To learn more about Spring Break, including full session descriptions, or to register, visit

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