BTA’s Grand Slam Event to Be Held Sept. 12-13 in New York City

Kansas City, MO — The Business Technology Association (BTA) will hold its Grand Slam event, hosted by BTA East, Sept. 12-13, at the Sheraton New York Times Square in New York City, New York. Those dealers who register by Aug. 21 will receive an early-bird discount of $25.

Open to office technology dealers from across the country, the event will feature: a keynote address by Chris Messina, a technologist and inventor of the hashtag; a dealer panel discussion on how dealers are growing net-new business; five additional educational sessions led by industry leaders; time to network with peers and exhibiting sponsors, including during a welcoming reception and breaks; and an evening at ONE Mix/Dine, a bar and restaurant on the 101st floor of One World Trade Center that has floor-to-ceiling views of Manhattan.

Grand Slam will begin at 2:30 p.m. on Thursday, Sept. 12, with exhibit time, welcoming comments and the keynote address, “Joining the Conversation,” presented by Messina. During the keynote, attendees will learn how to succeed with social media by building out an authentic and engaging presence, as well as how social technology is evolving thanks to the growing popularity of voice technology and artificial intelligence. A break, giving attendees time to visit with peers and exhibiting sponsors, will follow. Breaks between sessions on both days will also give attendees additional networking time.

The dealer panel, “How Dealers are Growing Net-New Business,” moderated by Darrell Amy of Convergo will follow the break. The dealer panelists: Robert Hilyard of Hilyard’s Business Solutions, Wilmington, Delaware; Samantha Lahey of Benchmark Business Solutions, Lubbock, Texas; and Harry Spaight of HGi Technologies, Miami, Florida. Following the panel, BTA will hold an awards presentation at 6:15 p.m., followed by a welcoming reception until 7:45 p.m.

The second day of Grand Slam will begin at 7 a.m. with breakfast, followed by opening comments and the first three educational sessions: “The Crucial Role of Sales & Marketing Alignment to Your Dealership’s Future,” led by Lindsay Bohon and Josie Heskje of GreatAmerica Financial Services Corp.; “Vendors Find the Urge to Merge Irresistible,” led by Charlie Brewer of Actionable Intelligence; and “Coaching for Results,” led by Brad Roderick of TonerCycle/InkCycle. Lunch will follow the morning sessions until 12:30 p.m.

After lunch, John McIntyre of BPO Media will present his educational session, “Highlights from the BPO Research Dealer Survey,” followed by Brian Suerth of Technology Assurance Group presenting the final session, “Cybersecurity-as-a-Service.” Closing comments and prize drawings will wrap up the educational portion of the event from 3 to 3:15 p.m.

From 5 to 9 p.m., attendees will spend the evening at ONE Mix/Dine, a bar and restaurant on the 101st floor of One World Trade Center, on a mezzanine overlooking the public observatory on the 100th floor. Attendees will enjoy floor-to-ceiling views of Manhattan, with the added ability to explore the 360-degree experience of the observatory just one floor below.

The Grand Slam exhibiting sponsors: ACDI, Agent Dealer, ARLINGTON, Brother (breaks sponsor), Cartridge Warehouse International, Clover Imaging Group, Compass Sales Solutions, DCS, ECi Software Solutions, Epson, ESP AMETEK, FP Mailing Solutions, GreatAmerica Financial Services, Hytec, Image Star, Imaging Solutions Direct, Katun, Keypoint Intelligence, Laserfiche, LEAF, Lexmark (lunch sponsor), LMI Solutions, Mars International, Miracle Service, Muratec, NA Trading and Technology, NEXERA, OKI, Panasonic (keynote sponsor), PCS VoIP, Polek & Polek (ONE Mix/Dine dinner sponsor), Q2, RingByName, Royal Imaging, SalesChain, Static Control, Supplies Network, Technology Assurance Group, TIAA Bank, Tigerpaw (breakfast sponsor), TonerCycle/InkCycle, Toshiba, Troy Group, Unitone, Wells Fargo and Xerox (reception sponsor).

BTA member dealers receive 2-for-1 registration to Grand Slam. BTA member dealer registration is $199, which includes the Thursday and Friday educational sessions; Thursday welcoming reception; and Friday breakfast, lunch and dinner at ONE Mix/Dine. BTA members may apply their $150 discount promo code received with their membership toward this event, making 2-for-1 registration only $49! Also, as noted, dealers who take advantage of Grand Slam’s early-bird special by Aug. 21 will receive a $25 discount. Non-member dealer registration is $249.

To learn more about Grand Slam, including full session descriptions, or to register, visit

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