BTA’s Capture the Magic Event to Be Held Nov. 4-5 in Coronado, California

Kansas City, MO — The Business Technology Association (BTA) will hold its Capture the Magic event, hosted by BTA West, Nov. 4-5, at the Loews Coronado Bay Resort in Coronado, California. The hotel discount deadline is Oct. 21, so register today and reserve your room to get the best rate.

Open to office technology dealers from across the country, the event will feature: a keynote address by Joel Boggess, a speaker, media personality and author, who will speak on resilience and overcoming disappointments; a featured session by retired U.S. Air Force Col. Mickey Addison, who will show you how to achieve high performance through values-based leadership; five additional educational sessions led by industry leaders; time to network with peers and exhibiting sponsors, including during a welcoming reception and breaks; and a dinner cruise aboard the Adventure Hornblower, offering views of the San Diego skyline.

Capture the Magic will begin at 2:30 p.m. on Monday, Nov. 4, with exhibit time, welcoming comments and the keynote address, “Resilience in Action: How to Break Through Obstacles, Stay the Course & Finish Strong,” presented by Boggess. During the keynote, you will learn how the right mix of tools, resources and strategies — providing you the confidence to overcome the most unforgiving of career, business and personal disappointments — can be discovered, harnessed and mobilized. A break, giving attendees time to visit with peers and exhibiting sponsors, will follow. Breaks between sessions on both days will also give attendees additional networking time.

Addison’s session, “Leading Leaders: Inspiring, Empowering & Motivating Teams,” will follow the break. Following his session, a welcoming reception until 7:30 p.m., wrapping up the first day

The second day of Capture the Magic will begin at 7 a.m. with breakfast, followed by opening comments and the first three educational sessions: “Proactive Prospecting: Converting Interruptions to More Conversations, Opportunities & Revenue,” led by Tibor Shanto, Renbor Sales Solutions Inc.; “Design & Document Your Compensation Plan to Get the Biggest Bang for Your Buck,” led by Luis Gonzalez, SalesScoreKeeper; and “The A4 Revolution,” led by Ray Stasieczko, TEASRA, The Innovation Channel. Lunch will follow the morning sessions until 12:30 p.m.

After lunch, the final educational sessions will be held: “The Performance Process – Five Keys to Turning Around Your Sales Team,” led by Troy Harrison, Troy Harrison & Associates; and “The Future of Imaging is ‘Device as a Service’,” led by Wes McArtor, NEXERA, A BEI Services Company. Closing comments and prize drawings will wrap up the educational portion of the event from 3 to 3:15 p.m.

From 4:45 to 8 p.m., attendees will enjoy a dinner cruise on the Adventure Hornblower, which offers magnificent views of the San Diego skyline from the ship’s sun deck and panoramic windows in four climate-controlled salons. The evening will include a champagne boarding toast, dinner, drinks and music.

The Capture the Magic exhibiting sponsors: ACDI, Agent Dealer, Cargill Consulting Group, Brother (breaks sponsor), Cartridge Warehouse International, Compass Sales Solutions, Continuum, DLL, ECi Software Solutions, Epson, FORZA, FP Mailing Solutions, GreatAmerica Financial Services, Green Project, Imaging Solutions Direct, Keypoint Intelligence, Kyocera, Laserfiche, LEAF, Lexmark, LMI Solutions, Miramar Copies Inc., Muratec, NEXERA, Ninestar, OKI, Panasonic (dinner cruise sponsor), PCS VoIP, RingByName, SalesChain, Sentry File, Static Control, Supplies Network, Technology Assurance Group (breakfast sponsor), TIAA Bank, TonerCycle/InkCycle, Toshiba, Troy Group, Unitone, Wells Fargo, Xerox and Zultys.

BTA member dealers receive 2-for-1 registration to Capture the Magic. BTA member dealer registration is $199, which includes the Monday and Tuesday educational sessions; Monday welcoming reception; and Tuesday breakfast, lunch and Adventure Hornblower cruise. BTA members may apply their $150 discount promo code received with their membership toward this event, making 2-for-1 registration only $49! Non-member dealer registration is $249.

To learn more about Capture the Magic, including full session descriptions, or to register, visit

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