BTA West to Host Capture the Magic Aug. 4-5 in Las Vegas, Nevada

Kansas City, MO — Planned and hosted by the dealer volunteer leadership team of BTA West, the Business Technology Association’s (BTA’s) Capture the Magic event will be held Aug. 4-5 at The Mirage in Las Vegas, Nevada.

The event will feature a powerful keynote session by Jeff Slutsky of Street Fighter Marketing and six general sessions specifically selected for today’s office technology dealers. In addition, the event agenda includes great networking opportunities — a welcoming reception and a Blue Man Group performance.

There will be time during the event to visit with 30-plus exhibiting sponsors, many of which will hold drawings for great prizes. Dealer attendees can also enter on-site for a chance to win one of five $100 American Express gift cards and be entered into the BTA Event Sweepstakes.

Capture the Magic will begin at 3 p.m. on Thursday, Aug. 4, with welcoming comments and the keynote address, “Street Fighter Marketing: Out-Thinking, Not Out-Spending, Your Competition,” led by Slutsky. Following the keynote, a break and the first general session will be held: “Understanding & Leveraging the XQ Factor of Your Employees,” led by Joe Keshmiri of XQ Innovation. A welcoming reception will take place from 6 to 7:30 p.m., giving attendees time to network with peers and exhibiting sponsors. Breaks between sessions on both days will also give attendees additional networking time.

The second day of Capture the Magic will begin at 7 a.m. on Friday, Aug. 5, with breakfast, followed by opening comments and three educational sessions: “The Ten Commandments of New Revenue Growth,” led by Steven Rolla of Pros Elite Group; “How to Increase Sales & Retain Accounts in the New Era of Office Technology,” led by Ed McLaughlin of Valderus and Rick Reynolds of AskForensics; and “Seat-Based Billing for Managed Print,” led by West McDonald of Print Audit and FocusMPS.

Lunch will follow the morning sessions from noon to 1 p.m. After lunch, the final educational sessions will be held: “End-in-Mind Hiring,” led by Troy Harrison of Troy Harrison & Associates; and “Key Trends in the Hardware & Consumables Markets,” led by Charles Brewer of Actionable Intelligence. The educational portion of the event will wrap up at 3:45 p.m. with closing comments and prize drawings. At 6:30 p.m., attendees will depart for the Luxor Hotel and Casino for a Blue Man Group performance.

The Capture the Magic exhibiting sponsors: Accram, ACDI, AgentDealer, BEI Services, Brother, Carolina Wholesale, Compass Sales Solutions, Continuum, Crawford Thomas, DCS, Digitek, DocuWare, ECi e-automate, ECi FMAudit, ESP/Ametek, EverBank, Evolved Office, Falcon Technology Solutions, GreatAmerica Financial Services, Gwentaa (Breakfast Sponsor), Impression Solutions, Innovolt, Laserfiche, Laser Pros International, Lease Corporation of America, Lexmark, LMI, Muratec, OKI, Panasonic (Breaks Sponsor), PHSI, Plustek, ProcureIT (Lunch Sponsor), Q2, Sentry Insurance, Smart Power Systems, Supplies Network, SYNNEX, TonerCycle/InkCycle, Toshiba, Wells Fargo and Xerox (Reception Sponsor).

BTA members receive 2-for-1 registration to Capture the Magic and either the $150 or $250 discount code received with membership can be used, depending on the number of registrants from the same company. BTA member dealer 2-for-1 registration is $199, which includes the Thursday and Friday educational sessions; Thursday welcoming reception; Friday breakfast and lunch; and Friday Blue Man Group performance. With the $150 coupon, registration for two employees from the same dealership is only $49. If a member would like to bring three people, 2-for-1 registration plus an additional registrant is only $298, and the $250 discount code can be applied, bringing the total to just $48 for three registrants. Non-member registration is $249 and an additional non-member from the same company is $209.

Compass Sales Solutions and BEI Services are hosting events prior to Capture the Magic. Compass will host its Executing Sales Strategies Event Aug. 3-4 and BEI Services will host its BEI Performance Workshop on Aug. 4 (the BEI workshop is free and the company is offering workshop attendees complimentary registration to Capture the Magic). Click the links above for additional details on either event.

For more information on Capture the Magic, including full session descriptions and the registration form for the event, visit

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