BTA to Host ProFinance 2.0 June 22-23

May 2, 2016 — Kansas City, MO — On June 22-23, the Business Technology Association will host its ProFinance 2.0 workshop at Katun Corp., located in Bloomington, Minnesota.

Over the last 14 years, the principles taught in the workshop have dramatically improved the performance of hundreds of dealerships. It has evolved to adapt to industry changes and has incorporated those changes into the new industry model. The model consists of more than 30 key benchmarks, including those for MPS, and has helped dealerships achieve double-digit operating income.

John Hey and Todd Johnson of Strategic Business Associates lead ProFinance 2.0. In the workshop, they share their knowledge from 25-plus years of building some of the largest dealerships in North America and their experience advising many of the most successful companies in the industry.

This hands-on training provides practical ideas that can be put into action immediately. It provides attendees the competitive edge that is so vital in today’s marketplace through proven sales and service plans, effective management bonus programs and critical organizational strategies.

The workshop is one of BTA’s longest-running educational workshops and has received many positive reviews through the years. Among the comments from recent attendees:

  • “This is an excellent course. I can’t think of a better way to describe the copier/MFP industry and management best practices for any company in any industry. With an accounting and admin background, it was very helpful to learn about the sales and service performance metrics and industry trends. I have a much greater overall understanding of our complete business process.” — Nathan Dibbern, Stargel Office Solutions, Houston, Texas
  • “In my short six years in this industry, this was probably one of the most beneficial sessions I have ever attended. Todd and John both did great and their information was invaluable. Thanks again.” — Gene Daniel, R.K. Black Inc., Oklahoma City, Oklahoma

For more information or to register for ProFinance 2.0, visit or call (800) 843-5059.BTA members may apply their $150 or $250 educational discount received with their membership toward the workshop. BTA members who have already attended the workshop, but would like a refresher course and to obtain the new model, can attend again for 50 percent off the member price (discounts do not apply).

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