We held our first Analyst Corner Live! webinar of the year on Wednesday, January 21 at 10 am PT/ 1 pm ET. We hosted Anne Valaitis, Principal Analyst at Keypoint Intelligence and took a look at Customer Communications Management (CCM) and how print fits into this modern communication mix.
Anne walked us through Keypoint’s latest research and highlight how MFPs, scanners, capture tools and workflow solutions all support CCM processes. We’ll also looked at how AI is impacting capture, routing, personalization and communication delivery.
Topics that were covered during this webinar:
- Key Trends in Customer Communications
- What Keypoint’s latest research shows about how organizations and consumers are communicating today.
- How Print Fits into the Modern Communication Mix
- The evolving role of print across transactional, direct marketing, and consumer communications.
- The Overlooked Connection Between CCM and Office Equipment/Document Solutions
- How MFPs, scanners, capture tools, and workflow solutions support communication processes — not just print output.
- The “First Mile” Story: Capture, IDP, and Workflow
- Why inbound documents and data now matter as much as outbound communications.
- AI’s Expanding Role Across Communication and Document Workflows
- How AI is impacting capture, routing, personalization, and communication delivery.
- What All of This Means for the Market in 2026
- Opportunities and challenges for providers, vendors, and enterprises.