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Author: Larry Trevarthen

color
Channel Voice 

Fast Prints, Bright Colors and Low Interventions: Inkjet and The Office Go Together

April 22, 2019 Larry Trevarthen business inkjet, ink in the office

In the past, the business sector wrote off inkjet printers as slow and designed for the home. Instead, they preferred

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education
Channel Voice Verticals 

When it Comes to Education, Think Ink

April 1, 2019 Larry Trevarthen Education

School purchasing administrators know, from kindergarten classrooms up through administrative offices, that schools need high-performance technology.  Today’s educational learning environments

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color marketing
Channel Voice SMB 

In-House Color Printing and Growing Your Small Business

February 19, 2019 Larry Trevarthen color, Larry Trevarthen, SMB

Printed marketing materials can be the neglected tools in a world where digital marketing has monopolized the attention of many

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Venn diagram
Channel Voice SMB 

Inkjet and Print as a Service for SMB is Print’s Next Sweet Spot

January 9, 2019January 9, 2019 Larry Trevarthen business inkjet, ink in the office

As we head into 2019, there’s every reason to be optimistic about the entire printing and imaging ecosystem. Regardless of

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Epson
April 2018 Features Hardware 

Business Inkjet in the Office

April 1, 2018December 19, 2018 Larry Trevarthen April 2018, business inkjet, Hardware Trends

In a recent study, office equipment dealers and resellers named declining margins (45.8 percent), the less-paper office (38.5 percent) and

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print printer icons
Channel Voice Sales and Marketing Verticals 

Selling Horizontal Solutions in Vertical Markets

March 15, 2018October 30, 2018 Larry Trevarthen Channel Voice

by Larry Trevarthen   Document imaging has many commonalities across businesses in different vertical segments. All require speed, high image quality,

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Epson sm
Features February 2018 

Small Business: Using In-House Color Printing to Grow Your Business

February 1, 2018July 18, 2019 Larry Trevarthen February 2018

The average SMB faces a number of challenges when it comes to marketing their business, including the requirement to develop

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epson
Dec. 2017 Features Hardware 

Business Inkjet – An Office Solution Ready for Growth

December 1, 2017July 18, 2019 Larry Trevarthen business inkjet

The office printer market is just over 30 years old, so it is ready for a fundamental evolution. As with

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EpsonSM
Digital Transformation Features Oct. 2017 

How the MFP Contributes to the Paperless — and Paper-Efficient — Office

October 1, 2017July 18, 2019 Larry Trevarthen digitization, paperless office

As the office market has evolved from desktops to mobile, the multifunction printer (MFP) has evolved as well. Not only

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Epson_0717
Features July 2017 

Are Business Inkjet and the SMB the Perfect Match?

July 1, 2017July 18, 2019 Larry Trevarthen business inkjet, July 2017

The small-to-medium business (SMB) market has provided a large, yet complicated opportunity for dealers and vendors. The SMB segment has

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