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Author: Larry Barrett

Xander-Open-2019
The Sporting Goods 

Hyland Finds Its X Factor With First Sports Sponsorship Deal

November 27, 2019December 2, 2019 Larry Barrett

Hyland, a leading provider of content services and enterprise content management software, in July announced it had signed up-and-coming professional

Read more
Robot Hand Notebook Data Conference Room
Digital Transformation Features October 2019 

SMB Digital Transformation Comes Down to Prioritization, Commitment

October 1, 2019January 19, 2023 Larry Barrett digital-transformation, October 2019

Roughly half of all small and midsized businesses say that committing to a digital transformation of all business and IT

Read more
Toshiba plaza VGK
The Sporting Goods 

Toshiba, AEG Take Sports Sponsorship to the Next Level

September 17, 2019September 17, 2019 Larry Barrett sporting goods

When it comes to committing time, money and the very best of its technology to further its brand, Toshiba America

Read more
Fishers Boise State
The Sporting Goods 

Fisher’s Technology Puts the ‘Fun’ in Sponsorship Functions

August 28, 2019 Larry Barrett sporting goods

For almost a decade, Fisher’s Technology’s support of Boise State University’s athletic programs has been just as much about having

Read more
PULSE TECHNOLOGY
The Sporting Goods 

Pulse Technology Brings Its New Name to Long-Standing Sponsorships

August 5, 2019 Larry Barrett the sporting goods

Pulse Technology’s commitment to sponsoring local sports teams and partnering with local businesses and organizations is born out of a

Read more
Scenes from the HP Omen Challenge in San Jose, California.
The Sporting Goods 

HP Expands Sponsorship Strategy to Fast-Growing Esports Juggernaut

July 23, 2019July 23, 2019 Larry Barrett sporting goods

Esports, the professionalization of high-level video gameplay, isn’t something to laugh off anymore as thousands of avid gamers and millions

Read more
Bengals Tailgate
The Sporting Goods 

Sports Sponsorships Help Prosource Make an Impact in Markets New and Old

July 8, 2019July 9, 2019 Larry Barrett Prosource, sporting goods

In a world where everyone’s attention is increasingly fragmented and specialized, sports and sports teams remain one of the few

Read more
Barrett_a_0719
Features July 2019 SMB 

SMBs Seek Balance Between Hiring, Tech Investments As Economy Hums

July 1, 2019September 1, 2019 Larry Barrett July 2019, SMB

Owners and executives at small and midsized businesses are generally optimistic about their prospects in the near term, but most

Read more
Impact sports bar
The Sporting Goods 

Sports Sponsorships Pay Legitimate Dividends for Impact Networking

June 21, 2019August 2, 2019 Larry Barrett Impact, sporting goods

Lake Forest, Ill.-based Impact Networking is one of the nation’s largest and most prolific IT management services companies, providing strategic and

Read more
AB Storm
The Sporting Goods 

A&B Office Solutions Takes Local Approach to Sports Sponsorships

June 3, 2019July 8, 2019 Larry Barrett A&B, sporting goods, the sporting goods

A&B Office Solutions, a leading provider of office equipment and managed print and IT services based in Sioux Falls, S.D.,

Read more
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