Author: Greg Walters

In my more than three-decades-long odyssey through the world of office technology — from the copier to Novell servers, from

Today we’ll examine the second area of sales genres, the midsized companies and opportunities See Part 1 of this series

I once believed selling was selling — that no matter where I lived, or what I was peddling, the act

It’s an age-old argument. “Without Sales, the lights don’t come on,” says the selling professional. “Without Service, you don’t get

For the SMB, “How do I sell my stuff now that pricing has increased?” is a classic question, if not

Business-to-business selling is often overly complicated. One of the thornier layers is, “How is my prospect going to pay for