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Author: Brad Roderick

shaking_hands_partner_sales
Channel Voice 

Sales Lessons: The Value of Advice

March 15, 2023 Brad Roderick

Recently my son, who lives in Boston, told us about a trip he was planning to New York, where he

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leadership
Features February 2022 

2022: Five Predictions, Five Applications, and One Big Idea

February 1, 2022February 11, 2022 Brad Roderick

“Trying to predict the future is like trying to drive down a country road at night with no lights while

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leadership
December 2021 Features 

The Real Channel Evolution Centers Around People

December 1, 2021December 10, 2021 Brad Roderick

I have mixed emotions on the whole “channel evolution” discussion, particularly after attending ITEX in November. In case you didn’t

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Writing note showing Thrive. Business photo showcasing Think positively Continue to prosper and flourish Time to Blossom Striped paperboard notebook cardboard office study supplies chart paper.
Features February 2021 Sales and Marketing 

Survive, Thrive or Die – A Matter of Productivity

February 1, 2021February 5, 2021 Brad Roderick February 2021, sales and marketing

Welcome to the other side of 2020. For those glass half full people, “Woot! Woot! This year is going to

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Grandma baker cake
Features July 2020 Sales and Marketing 

How to Prospect Like a Baker: What Grandma Taught Me About Succeeding in Sales

July 1, 2020July 31, 2020 Brad Roderick

When it comes to landing new customers, any salesperson will tell you that closing sales never seems to go as

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momentum button
Channel Voice Sales and Marketing 

Six Keys (Plus Five Secrets) to Generating Sales Momentum — Fast

March 20, 2020April 13, 2020 Brad Roderick February 2020, sales and marketing

We are living in a world of “instant” and “immediate.” Scroll, scroll, scroll … 30-second cat video (grabs your attention

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Roderick 0719
Features July 2019 Sales and Marketing 

Four Seasons, Four Reasons

July 1, 2019September 18, 2019 Brad Roderick July 2019, SMB

With the current heat index of 100+, summer has unquestionably arrived. Summer is a single season in a natural cycle,

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roderick-0219
Features February 2019 Sales and Marketing 

Growth Drivers Part 2: Shifting Gears — Actions, Habits and Momentum

February 1, 2019April 25, 2019 Brad Roderick Brad Roderick, sales, sales and marketing

In the first installment of this two-part series on driving growth, we considered the concept of “purposeful intentionality.” At the

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distractions
December 2018 Features Sales and Marketing 

Growth Drivers Part 1: Purposeful Intentionality

December 1, 2018December 19, 2018 Brad Roderick Brad Roderick, sales

“Intentionality.” A word that is currently weaving through the fabric of a number of topics. Whether in regard to work,

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roderick social
Features July 2018 Sales and Marketing 

Finish Strong in 2018

July 1, 2018July 18, 2019 Brad Roderick

Time: your most precious resource. Before you invest a few minutes reading this article, consider whether it may be relevant

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