New to Copier Sales: What Is This Thing Called a “Service Department”?
As an office technology dealer, you may think you sell machines. You do not. You sell time. If a machine
Read moreAs an office technology dealer, you may think you sell machines. You do not. You sell time. If a machine
Read moreSales managers chase training like it is a traveling circus. A new seminar. A four-hour webinar. A three-month program with
Read more“You are not competing with a robot. You are competing with a dealer that sells one.” This month, something a
Read moreIn Game of Thrones, the Stark words were simple: “Winter is Coming.” Unlike the proud mottos of other houses, theirs was
Read moreOf all the phrases I’ve heard and repeated in this thing we call the “copier industry,” one of the best
Read moreIn the years I’ve been writing on The Imaging Channel, we’ve seen the rise and fall of managed print services.
Read moreNo matter what you’re hearing, whatever the self-appointed “AI expert du jour” says, the large language model (LLM) doesn’t replace
Read moreToday I want to tell you about large language models, or LLMs, and dig into the details of how you,
Read moreSelling to today’s buyer means showing up with relevance, clarity, and speed. In a world trained by TikTok and flooded
Read moreEvery single salesperson you’ve known, met, or will ever meet has been struck with the curse of the verbal close.
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