Ink in the Office: The New Frontier

Why Inkjet Technology Represents a Paradigm Shift for Office Equipment Resellers and Their Customers


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Sponsored by Epson America


Business Inkjet is one topic that continues to foster heated discussion within the office printing market. Recent product introductions from Brother, Epson, HP, Memjet, and others have certainly added fuel to the debate. Despite these ongoing trends, many questions remain unanswered. What are the real opportunities for ink in the office? What role could inkjet play in the future for office printing? Most importantly, what new opportunities could business inkjet offer to the office equipment channel?

This session looks closely at results from a recent BPO Research study to provide insight as to market penetration, the current technology landscape, end user and channel acceptance, and why office inkjet could be the next real growth opportunity in the office imaging market.



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