Features

Independent editorial coverage on the latest hot topics in the imaging channel.

Channel Chat: Securing the Office

The Imaging Channel

by The Imaging Channel | 06/03/2018

channelchatgenericWhen it comes to industry hot topics, some things come and go, but security is very likely here to stay. What do the experts think is important in today’s fraught environment?

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Protect Your Data, Protect Your Brand

The Imaging Channel

by The Imaging Channel | 06/03/2018

HP Incby Christoph Schell, HP Inc.

Over the past year, we’ve witnessed an increased public awareness and engagement around personal data security. The 2017 hack of Equifax compromised the data and financial information of a breathtaking 148 million people.
 In the wake of Facebook’s data misuse scandal, astudy showed nearly one in 10 users deleted their Facebook accounts.

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When Short-Term Memory is a Benefit: The Case for Standalone Scanners in a Security-Conscious Business Environment

The Imaging Channel

by The Imaging Channel | 05/29/2018

Panasonicby Joseph Odore, Panasonic System Communications Company of North America

Most of the talk about document and hardware security — at least in the imaging industry — tends to center around the multifunction printer. With so much focus on document security, hardware vulnerability and hacking, the MFP has become just as much of a target (or a suspect, depending on your perspective) as the computer.

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Becoming a Superhero in the Security World

The Imaging Channel

by The Imaging Channel | 06/04/2018

Amy Art 0618by Amy Weiss, The Imaging Channel

Superheroes are hot right now, and for good reason — they go around saving not just the world, but the galaxy. It’s impressive, and at some point we’ve all imagined being in their shoes (boots?). And while arc reactors, infinity stones and radioactive spiders are a bit hard to come by, there are other ways to be a superhero — just ask anyone who’s brought a company back from a ransomware attack. Hackers are much more common threats than extraterrestrial supervillains, and stories of cyberattacks, ransomware and hacking continue to make the news.

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The Security Threats That Lurk in Your Office — And What to Do About Them

The Imaging Channel

by The Imaging Channel | 06/04/2018

Xerox0618by Zia Masoom, Xerox

It is a trade-off: You cannot get the vast promise of the internet’s “get-information-anytime-anywhere” model without letting the security vulnerability genie out of the bottle. As Gary Starkweather, the inventor of the laser printer, put it, “We started working on these technologies with the purpose of sharing information, not to keep people from obtaining it. How we put security back into the system without destroying the nature of its advantages is a big challenge.”

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Securing the Office of the Future

The Imaging Channel

by The Imaging Channel | 05/21/2018

canonby Hiro Imamura, Canon U S.A

Organizations and individuals today have access to an excess of data and information, a direct result of the evolving and emerging technologies entering the workforce. While companies have been able to reap the benefits of this data to optimize processes, better reach consumers, and become more efficient overall, they must also now navigate new ethical and legal land mines to ensure that they are sharing and using data responsibly. Recent events and regulations are resurfacing this issue as a global priority and, as a result, enterprises and workers are rightfully paying more attention to information security.

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The Magic of Digitalization – It’s the Scanner

The Imaging Channel

by The Imaging Channel | 04/02/2018

Panasonicby Joseph Odore, Panasonic System Communications Company of North America

Over the last several years the refrain that print is dead, paper is going away, and digital is where it’s at has become like a buzzing in the ear — prevalent, pervasive and often dismissed as background noise. But there is still some truth to that story — the important thing to understand is that it’s not just happening organically. There is a key to all of it, and that key is digitalization, i.e., the process of getting something into digital form. Yes, a lot of information in 2018 is born digital, but all of the information that came prior to the digital age started somewhere else. The need to turn information on paper into digital, useful data means that the scanner will continue to be an important hardware trend for a long time to come.

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Business Inkjet in the Office: The Sweet Spot

The Imaging Channel

by The Imaging Channel | 04/02/2018

Epsonby Larry Trevarthen Epson America

In a recent study, office equipment dealers and resellers named declining margins (45.8 percent), the less-paper office (38.5 percent) and price competition (34.6 percent) as their three biggest business challenges. 

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Production Print Trends – Good Times Ahead

The Imaging Channel

by The Imaging Channel | 04/02/2018

EFIby Frank Mallozzi, EFI

Production print has been hot in the last few years. Print in the office has been declining and many BTA dealers have turned to production print for business growth. Manufacturers have focused efforts and delivered digital presses that have helped dealers address this market competitively and profitably. Production print will keep giving growth opportunities for quite some time, and for good reasons. 

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Why the Office of the Future Is Evolving Beyond Hardware

The Imaging Channel

by The Imaging Channel | 04/02/2018

Canonby Hiro Imamura, Canon U.S.A. Inc.

Focus on implementing integrated solutions and services as a platform, not simply procuring a piece of hardware. That is the mentality that future enterprises will rally behind when it comes to purchasing MFPs and other industrial equipment that will serve as the backbone of the offices of the future. The next generation of enterprises is driven by fostering employee productivity and adaptability. Employers, therefore, wish to promote productivity through flexibility in hardware solutions that act as a comprehensive software platform through the incorporation of next-generation technologies — including AI, cybersecurity and the cloud — that sit poised to offer the most to future employees. 

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Speakeasy — Value In the Space Between Analog and Digital: Q&A With Tuan Tran, HP

The Imaging Channel

by The Imaging Channel | 04/02/2018

Tuan Tran HPby Patricia Ames   

The Imaging Channel has been closely following HP and carefully analyzing the impact of its re-entry into the copier channel supported by the recent acquisition of the Samsung Print Group. This has been one of the biggest news stories in the channel in the past few years. When we were offered the opportunity to sit down with general manager and global lead of office printing solutions at HP, Tuan Tran, we of course jumped on it. Please join me in the SpeakEasy. 

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Channel Chat: Sales and Marketing

by | 02/01/2018

channelchatgeneric120Sales and marketing: It’s not what it used to be. While some things remain the same, new technologies are constantly changing the way we do things. We talked to some experts in both fields to find out what you need to know when it comes to sales and marketing in 2018.

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Simplify Your Selling Language

by | 02/01/2018

LoganLylesby Logan Lyles, Frontier Business Products

“I don’t think we need that,” my customer replied. We had just finished describing the automation our scanning software could provide to her company, but the customer wasn’t connecting the dots. Or — let me rephrase that: We weren’t connecting the dots well enough for her. It is, after all, our job to communicate the value of our solutions to our customers.

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Seven Deadly Sales Myths

by | 02/01/2018

Brad Roderickby Brad Roderick, TonerCycle/InkCycle

In that odd span of time between Christmas and New Year’s, — a time that one friend suggests doesn’t exist, as no one is quite certain what day it is — my innate weirdness again turns to an almost compulsive need for lists.

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Office Automation Dealers Encounter Bigger Customer Expectations

by | 02/01/2018

Konica Minoltaby Laura Blackmer, Konica Minolta Business Solutions USA

For many years, the office automation dealer sales channel successfully sold its goods via product specifications and price. Today, however, that same channel faces radically different customer expectations that are significantly bigger and must be met — or no deal.

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Small Business: Using In-House Color Printing to Grow Your Business

by | 02/01/2018

Epsonby Larry Trevarthen, Epson America

The average SMB faces a number of challenges when it comes to marketing their business, including the requirement to develop a strong brand presence to attract customers, and be mindful of how they’re presenting themselves to and interacting with existing customers. While marketers today are focusing a lot of attention on online marketing, clearly printed marketing materials play a significant role in helping a business stand out from the competition. 

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Executive Corner: Q&A With Scott Maccabe, Toshiba

by | 02/01/2018

Scott Maccabeby Patricia Ames

In this Q&A with Scott Maccabe, president and CEO, Toshiba America Business Solutions and Toshiba Global Commerce Solutions, Maccabe talks acquisitions, big data and what’s in store for 2018.

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Marketing Trends for Partners to Leverage for Growth in 2018

by | 02/01/2018

Xeroxby Leah Quesada, Xerox

Leveraging marketing trends for growth is arguably more complicated than ever before, thanks to the explosion of technologies and tools for publishing, measuring, and pushing brand messaging online. And the impact of this technology is clear – a recent Gartner report indicates that by 2019, 20 percent of brands will have abandoned their mobile apps. By 2020, ad blocking will increase advertising effectiveness by 50 percent as consumers use these tools to communicate preferences and 100 million consumers will shop in augmented reality.

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Cultivating Culture

by | 02/01/2018

GAFS PathShare HRby Arial Harland, PathShare HR Services

You’ve heard of the benefits of a strong, positive organizational culture well aligned with your business plan. Plow in hand, you’re now ready to begin the good work of cultivating your own culture, to begin reaping the benefits of happier, more productive employees. But, looking around your organizational landscape, you wonder, “Where do I even start?” The key to using this powerful aspect of your business to garner motivation and retention of internal talent, while also driving business performance, is an understanding of how to take a focused, systematic approach. After all, no fruitful garden happens overnight or without a little perspiration! 

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Business Inkjet – An Office Solution Ready for Growth

The Imaging Channel

by The Imaging Channel | 12/03/2017

epsonby Larry Trevarthen, Epson America

The office printer market is just over 30 years old, so it is ready for a fundamental evolution. As with every industry, there is a moment when the forces that fueled its initial growth give way to technologies and business models that drive future developments. Automobiles, televisions and personal computers have all seen growth as they evolved to hybrids, high-definition displays and tablets, respectively. In each of these cases, the new technologies better met the changing needs of users while also providing new revenue growth for resellers and dealers.

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