Connecting SMBs With the Digitization Tools They Need – and Can Afford
By Leah Quesada, Xerox While it’s true that large enterprises often have more eye-catching budgets, channel partners shouldn’t overlook small
Read more
July 2017
Why Outsource Inbound Marketing? Why Should Your Customers Outsource Print Fleet Management?
By Bryant Duhon, Prospect Builder We get some variation of these questions frequently: “We’ve been in business for [insert number
Read more
Augmented Reality 101: Introduction to Marketing’s Future
By Andrew Jones, Muratec America Inc. At a recent industry event, attendees got a brief augmented reality introduction, learning what
Read more
Are Business Inkjet and the SMB the Perfect Match?
By Larry Trevarthen, Epson America The small-to-medium business (SMB) market has provided a large, yet complicated opportunity for dealers and
Read more
Proactively Prospecting for Sales Growth
By Brad Roderick, TonerCycle/InkCycle The pressure is real. The competition is intense. And the statistics, egads! Buyers don’t need you.
Read more
How the Cloud and SaaS Can Help the SMB Run Like the Enterprise
By Eddie Castillo, Samsung Electronics America Everybody wants to land a whale. And why not? Since today’s technology is much
Read more
Speakeasy: ‘I Am Business, First and Foremost’ — Q&A With Mike Feldman
by Patricia Ames We recently had the opportunity to sit down with Mike Feldman, corporate executive vice president and president
Read more