by Sheryne Glicksman
In December’s blog, Process Automation for 2017 and Beyond, I referenced questions that you could ask yourself that will help jump start next steps to automate your sales process. Today’s blog is about one of them: Prospecting with a purpose!
by Amy Weiss
Epson celebrated the first day of spring with another big move in the office inkjet space: the release of two new devices, the WorkForce Enterprise WF-C20590 A3 multifunction printer and the WorkForce Pro WF-C869R A3 multifunction printer.
by Brad Roderick
Most salespeople are well versed in the importance of asking questions. Questions help uncover opportunities. Questions help uncover objections. Asking questions helps to retain control of the and guide the discussion. Questions are not simply the power technique of top salespeople. Rudyard Kipling knew the importance of asking the right questions: “I keep six honest serving-men, (They taught me all I knew); Their names are What and Why and When and How and Where and Who.”
by Amy Weiss
It was just about a year ago that Canon announced Toyo Kuwamura, then president and CEO of Canon Solutions America (CSA), would add the roles of senior (now executive) vice president and general manager, Business Imaging Solutions Group, Canon U.S.A. (CUSA BISG) to his title — an act which may have created more complicated job titles but was a precursor to a simplified approach within the company itself — the One Canon initiative previewed at an analyst event last August. The vision of One Canon, designed to strengthen its B2B divisions and reinforce partnerships with its dealers, has now been in place for more than six months, and in March 2017, press and analysts were invited back to get a feel for how things are progressing.
by Kevin Guy
People buy emotionally but justify their decisions intellectually. Do you believe too much information shared too early can end a call prematurely? Salespeople and other professionals take many approaches to demonstrating their expertise while attempting to build trust with their clients. What is the right approach for you?
by Brad Roderick
The year 2017 is in full swing and already 13 percent of it is gone! In December, we looked at a simple way to Jump Start 2017, as well as three primary roadblocks (false beliefs, chosen ignorance and irrational comfort) that can keep us from achieving the goals we desire. Now that we are nearly two months into the new year, let’s dive a little more deeply into a topic that can have the greatest impact on your road to success; your beliefs and your personal philosophy.
by Lauren Ford
Editor's Note: We chatted with several industry experts in the field of sales and marketing for the February issue of The Imaging Channel, "Best Practices in Sales & Marketing." Lauren Ford, marketing communications manager at Square 9 Softworks is our online exclusive.
by Luke Goldberg
The days of selling boxes are slowly fading. In response to a shifting marketplace, dealers are abandoning their transactional-based models for a solutions-based alternative. Many independent dealers are venturing beyond MPS into selling, managing, and in some cases hosting, enterprise content management (ECM), business process automation (BPA) and security solutions, just to name a few, plus offering a slew of other services to survive in a commoditized market.
by Ben Bohman
There are several reasons why companies today are switching to managed IT services providers. Following are just a few.
by Kevin Craine
Companies spend millions of dollars to send millions of customer statements each and every month. While the stats and numbers can vary, let’s assume that it costs your company approximately one dollar to print a simple, one-page statement. Then add to that the cost of an envelope and the postage; another dollar or so, give or take. Now multiply that $2 by the number of mail pieces that go out the door each month and my guess is that your company now has invested a significant amount of money into this routine customer communications process. So the question becomes: is that investment simply a lost cost, or are you wasting an important opportunity to build revenue instead?