AaronDyckby Aaron Dyck

The sales game has changed and the buying process is vastly different than it was even a decade ago. For this reason, today’s dealers need to find new ways to create opportunities and find leads that can breathe new life into business. One way to achieve this is through inbound marketing — sharing content that drives potential customers to your website. As opposed to traditional outbound marketing techniques, like cold-calling or direct mail, inbound draws interested prospects to your business and, if done right, keeps them coming back for more.

Ken Bechard Novitexby Ken Bechard

For a long time, when considering customer communications, the enterprise was calling the shots. But whether it was the impeccable customer service of giant companies like Amazon, or a more general democratization of information, consumers are more in the driver’s seat than ever before, shaping the increased demand for impeccable customer experience. If customers are unsatisfied with the service they’re receiving, it’s never been easier to check online for an alternate provider. 

PA 2018 120by Patricia Ames

In mid-June, HP hosted analysts for the company’s “Power of Print” briefing at their headquarters in Palo Alto, California. In a compact day and a half, discussions touched on the company's growth ambitions in the office printing space, security, A3 and PageWide devices, and some insights on their go-to-market strategies.

Amy 2018 120by Amy Weiss

Have you ever spoken the words “BTA meeting,” and “I laughed so hard I cried” in the same sentence? If you think I’m crazy for even asking that question, you probably weren’t at the BTA Spring Break event in Orlando earlier this year.

Brad Roderick 2018 120by Brad Roderick

Sasquatches are, of course, real. Or they aren’t. Whether they are fact or fiction is of very little consequence to those of us who hunt for revenue each day. And yet, the study of “Bigfoot Believers” does provide insights and lessons on how to increase sales.

PA 2018 120by Patricia Ames

Earlier this year at the 17th Annual EFI Worldwide Users' Conference, Jeff Jacobson made one of his first public appearances as CEO of Xerox. The inquisitive Guy Gecht, CEO of EFI, picked Jacobson’s brain about the Xerox split and the company’s future. But perhaps the most fascinating portion of the conversation was the story of Jacobson's ascension from Sun Chemical Corp’s HR office to the highest position in Xerox.

Michael Amiriby Michael Amiri

For many office equipment dealers (OEDs) today, traditional lines of business involving hardware, toner, and paper are being augmented with managed IT and network services. The office equipment space is changing at lightning speed, and this change is constant. Over the past several years, office equipment has become part of a much larger and more complex network environment. So, what are some things your business needs to keep up and keep improving?

PA 2018 120by Patricia Ames

Jan De Kesel is managing director at eesyQ, a free mobile service portal and collaboration tool that provides a centralized ticket-communication between end users and suppliers. eesyQ is designed to change the way companies communicate and how service providers manage their service and support process. De Kesel holds several industry patents, and is an expert in office printing, imaging, and cloud- and mobile-based solutions. Since eesyQ centralizes assets and supplier management communication in a single mobile app, I wanted to get the story on how the tool can be used to facilitate service call resolution.

Luke Goldberg websqby Luke Goldberg

Ever since the first toner cartridge was remanufactured back in the 1980s, OEMs have been disparaging the quality of aftermarket cartridges. And while in those early days they were probably right to do so, times have changed and today’s remanufactured cartridges — some of them anyway — can be a quality alternative to the OEM.

PA 2018 120by Patricia Ames

If you scan the headlines for “Toshiba” you’ll find a lot of stories about money problems connected with the collapse of its Westinghouse Electric nuclear unit. In March, the company reported huge losses tallying $9.1 billion, doubling the losses reported during the preceding fiscal year. But at their end-user/dealer event, LEAD 2017, the company’s President and CEO Scott Maccabe addressed the elephant in the room. According to Maccabe, Toshiba-Tec Corp. will survive the Westinghouse Chapter 11 meltdown completely unscathed.