by Lauren Ford
Marriage? Babies? Sure, one day — but I don’t sense a rush. Never have, really. I’ve always been heavily career-focused, even as a kid. After countless beach days building sandcastles, my architectural dreams faded and by 22 I had earned years of experience in the communications world, reporting on Big East Conference athletics. Working with a number of public relations partners – the good, the not-so-good and the FIRED – we struggled to find the right fit for our company. To our fault, we were so focused on project milestones, that we ignored the big picture; the key indications of a successful partnership.
by Amy Weiss
(Author's note: I am in no way a millennial, nor do I pretend to be one. I just have the technology needs of one and sometimes write about them).
I have a confession to make. I did not vote in the last primary election. Please don’t judge me. It’s not really my fault. You see, it was a workflow issue.
by Ericka Gordon | 4/5/16
As a millennial I sometimes feel like a lab rat. The number of articles, columns and blogs on the internet that focus on trying to describe the perfect formula for how to manage millennials is a little shocking. As I read through all these articles and blogs I get a mental picture in my head. I envision all of us millennials sitting on one side of the glass and the older generations on the other side studying us, writing down our every move.
by John McIntyre
The on-again, off-again union of financially ailing Sharp Electronics of Japan and Taiwan-based contract manufacturing giant Foxconn was finally agreed to on March 30, months after an initial agreement was reached in principle. Inking the final deal came after weeks of wrangling over details of the actual fiscal standing of Sharp – which revealed a company far worse off than originally presented — and thus, how much Foxconn was willing to pay.
by Jim Lyons | 3/30/18
As a career-long practitioner and, for the last 10 years, a professor of marketing, it can be a bit frustrating when confronted with the outside world’s perceptions of just what “marketing” is. Primarily, in what I see as the most common misperception, many people equate “marketing” with “advertising.” Here, I want to take a shot at changing that thinking (always a danger) by pointing out some great responses by some of our leading inkjet printer vendors in applying the “Marketing Concept”.
by Greg Walters | 3/28/16
"What do you want out of life, kid?” I remember the first time somebody asked me that question. I hesitated, a 20-something kid, trying to figure my answer and this guy’s angle. In the end, I stammered out an incoherent response; he was recruiting for A.L. Williams.
by John McIntyre | 3/25/16
In Part 1 of this series we looked at HP’s rationale for rebranding its page-wide devices, and in Part 2 we took a deep dive into those new releases. But while the floodlights and the red carpet were being rolled out for the PageWide coming out party, HP also released a number of new Officejet and LaserJet models, brands that have been essential “meat and potatoes” products in HP’s line for decades. Before we take a look at the new models, here is an update to HP’s positioning and messaging for these two major business printer lines:
by Jenna Stramaglio | 3/24/16
According to the U.S. Census Bureau, Millennials are born between 1982 and 2000 and represent more than one quarter of the of the nation’s population. We also carry 1 trillion dollars in student loan debt … YAY! We have all read the statistics and everyone keeps talking about us like we are some enigma, but if everyone would just take a step back and see us for what we are then there would be no problem. We are just another generation that is different than the one that preceded us — just like Gen-X and just like the Baby Boomers.
by John McIntyre | 3/21/16
In Part 1 of this series we looked at HP’s rationale for rebranding its page-wide devices. Rebranding movement aside, however, the spring launch event was all about new HP printing products – PageWide, OfficeJets, and, LaserJets too. Under the broad banner of “Printing Reinvented,” the firm introduced:
by Aaron Dyck | 3/22/16
Hiring the right sales team is the number one challenge for any business. In managed print services the turnover rate is above 50 percent, so it’s important to choose your new sales hires carefully with an eye toward the long term. Salespeople always look and sound great in interviews, but what impression will they make on your clients? What will your customers experience once they are a member of your team?