Blogs

John McIntyresqby John McIntyre

The on-again, off-again union of financially ailing Sharp Electronics of Japan and Taiwan-based contract manufacturing giant Foxconn was finally agreed to on March 30, months after an initial agreement was reached in principle. Inking the final deal came after weeks of wrangling over details of the actual fiscal standing of Sharp – which revealed a company far worse off than originally presented — and thus, how much Foxconn was willing to pay.

by Jim Lyons | 3/30/18

As a career-long practitioner and, for the last 10 years, a professor of marketing, it can be a bit frustrating when confronted with the outside world’s perceptions of just what “marketing” is. Primarily, in what I see as the most common misperception, many people equate “marketing” with “advertising.” Here, I want to take a shot at changing that thinking (always a danger) by pointing out some great responses by some of our leading inkjet printer vendors in applying the “Marketing Concept”.

by Greg Walters | 3/28/16

"What do you want out of life, kid?” I remember the first time somebody asked me that question. I hesitated, a 20-something kid, trying to figure my answer and this guy’s angle. In the end, I stammered out an incoherent response; he was recruiting for A.L. Williams.

John McIntyreby John McIntyre | 3/25/16

In Part 1 of this series we looked at HP’s rationale for rebranding its page-wide devices, and in Part 2 we took a deep dive into those new releases. But while the floodlights and the red carpet were being rolled out for the PageWide coming out party, HP also released a number of new Officejet and LaserJet models, brands that have been essential “meat and potatoes” products in HP’s line for decades. Before we take a look at the new models, here is an update to HP’s positioning and messaging for these two major business printer lines:

Jenna Stramaglioby Jenna Stramaglio | 3/24/16

According to the U.S. Census Bureau, Millennials are born between 1982 and 2000 and represent more than one quarter of the of the nation’s population. We also carry 1 trillion dollars in student loan debt … YAY! We have all read the statistics and everyone keeps talking about us like we are some enigma, but if everyone would just take a step back and see us for what we are then there would be no problem. We are just another generation that is different than the one that preceded us — just like Gen-X and just like the Baby Boomers.

John McIntyreby John McIntyre | 3/21/16

In Part 1 of this series we looked at HP’s rationale for rebranding its page-wide devices. Rebranding movement aside, however, the spring launch event was all about new HP printing products – PageWide, OfficeJets, and, LaserJets too. Under the broad banner of “Printing Reinvented,” the firm introduced:

by Aaron Dyck | 3/22/16

Hiring the right sales team is the number one challenge for any business. In managed print services the turnover rate is above 50 percent, so it’s important to choose your new sales hires carefully with an eye toward the long term. Salespeople always look and sound great in interviews, but what impression will they make on your clients? What will your customers experience once they are a member of your team?

John McIntyreby John McIntyre | 3/21/16

In the high tech biz, we have become accustomed to observing a new product technology capability debut and swiftly create a tsunami of disruptive change, often resulting in the upending of a long dominant and established product category. The elements in driving this market transformation are often easy to discern; benefits over the more mature technology such as speed, price or operating costs, functionality, usability and durability, among others. In most categories, the advent of a new offering with significant benefits makes choosing the new entry an easy and apparent decision; a “no-brainer” in everyday vernacular.

John Garippa Novitexby John Garippa | 3/17/16

Though we are in the digital era, many financial services organizations remain highly dependent on paper. It would be easy to assume that the number of documents being filed is decreasing, but, on the contrary, filing volumes double every 10 years. Firms continue to receive and create an abundant amount of documents, ranging from applications to advisory agreements, statements, transaction confirmations and correspondence — all of which must be managed and stored in compliance with FINRA and SEC regulations.

NoahMithrushby Noah Mithrush | 3/15/16

I’m going to be blunt and straightforward, because I only have another 600 words or so to show you why your slow paper processes are driving away millennial talent. I have never used a fax machine. Call me new-fashioned. I think those machines are extinct now, right? They should be. What about that whole process of signing a document, where you send it to me as a PDF, I print it, sign it, scan it, email it to myself, then forward it back to you. I did that once (HA!).