by Kevin Craine | 2/2/16
Marketing and IT professionals in all industries face a number of challenges with cross-channel marketing, the first of which is integrating customer data. While organizations often have a wealth of data at their fingertips, studies find that many struggle to leverage that information effectively across multiple marketing channels. This lack of integration can erode organizational performance as the competitive landscape continues to evolve. Customers expect an increasingly seamless and transparent experience while the number of channels for discovery and evaluation of new products and services continue to increase.
by Martin de Martini | 1/29/16
The year 2016 is here, so naturally it is time to make some predictions about what this year will hold in store for the print and document capture industry.
by Amy Weiss | 1/29/16
On January 29, 2016, Xerox announced its fourth quarter earnings as well as its plans for separating into two independent, publicly traded companies. Needless to say the latter, which was leaked by the Wall Street Journal the night before the official announcement, somewhat eclipsed the former.
by Jim Lyons | 1/28/16
During mid-January this year, my attention was captured by a Quartz article titled “Amazon is selling gadgets that can order their own refills.” The story, published the same day as Amazon’s official announcement, features a use case based on a printer owner running out of ink at 3 a.m. when a desperate need arises to print a single page from the printer. This situation could have been avoided had the hapless user had a Brother printer registered in the Amazon Dash Replenishment program, as the printer would have preemptively taken on the job of ordering supplies soon to be in need of replacement, leading to a happy ending with that much-needed page pleasingly printed.
by Amy Weiss | 1/27/16
On January 20, Brother International released a series of monochrome laser printers and all-in-ones for office, workgroup, and higher-volume print environments. The launch, which is a refresh of the firm’s laser product line, is said by Brother to be the largest and most in-depth in the company’s history.
by Aaron Dyck | 1/26/16
Nearly one in eight jobs in the U.S. are full-time sales positions, but according to a study conducted by Caliper Corporation, more than 55 percent of salespeople lack the necessary skills to be successful. Providing proper training to your sales team can help boost effectiveness as well as productivity, making it possible for you to outsell your competitors.
by Ericka Gordon | 1/22/16
I can see why Baby Boomers and Gen Xers wouldn’t be interested in getting to know their millennial co-workers (and vice versa). What could we possibly have in common, right? We millennials spent our weekend out on the town at concerts and trendy bars while you spent yours in a gymnasium or on a field watching your son/daughter’s sports team. But how we spent our weekends is the very least of what we have to offer each other. Once we get past the “How was your weekend?” small talk there’s an opportunity to learn some personality traits about each other that could be really beneficial to the business.
by Amy Weiss | 1/20/16
On January 15, Muratec America announced its entry into the label printer market with a series of digital presses designed for short-run, high-definition color labels. The Precision Label Series (PLS) consists of the PLS-2112 digital press and PLC-2112F digital finishing system, and the PLS-5150 digital press and PLS-5150F digital finishing system.
By Mark Ptakowski | 1/18/16
As 2016 begins, many of us are focused on setting up our individual pieces of the universe for success. While planning is important for every part of your business, it’s particularly critical for protecting the safety of employees and security of your business assets. According to Novitex, 43 percent of companies that have experienced a major loss of their business data without a proper recovery plan in place and never re-open, and 29 percent close within two years of an incident.
by Brad Roderick | 1/11/16
In the last installment of this blog series we looked at “grit” or “mental toughness” as a necessity for anyone looking to be more, create more or do more than the average person. James Clear puts it this way: “In every area of life – from your education to your work to your health – it is your amount of grit, mental toughness, and perseverance that predicts your level of success more than any other factor we can find.” According to Angela Duckworth of the University of Pennsylvania, “Our hypothesis that grit is essential to high achievement evolved during interviews with professionals in investment banking, painting, journalism, academia, medicine and law.”