Blogs

John McIntyresqby John McIntyre

In HP’s recent Q2 earnings conference call, President and CEO Dion Weisler commented on “the work we are doing around marketing to stimulate printing demand. We are shifting our marketing efforts from marketing printers to marketing printing.”

Luke Goldberg websqby Luke Goldberg

Stop me if you’ve heard this before — our product is becoming commoditized. We need to find a new way to sell; a way to package our goods and services to create value and differentiate ourselves from the competition.

Marc Winter webby Marc Winter

Cyber security has become a big deal for small business – and it’s becoming an important initiative. The managed customers signed to MSP contracts today and in the last 12 months will uncover data breaches that they assumed you were protecting them from. If there has ever been a time in the IT business to be proactive about a service, that time is now.

Ericka Gordonsqby Ericka Gordon

A manager’s job is to train the next generation. They want us to know how to sit, shake, stand and even roll over. As young millennials we’re sort of like puppies. We’re still trying to figure out how to adult and unfortunately we put up a lot of resistance along the way. I asked a handful of Gen Xers and Baby Boomers how they manage to keep their millennial employees motivated throughout this training process and got some valuable feedback. I’ll start things off with this great quote from a woman I spoke with.

Amy 2018 120by Amy Weiss

Here’s a fact: You’re not going to attend a dealer meeting and hear doom and gloom, negative stories and “we are not launching any new products this year.” Dealer meetings are, by nature, positive, exciting, and full of new ideas and product launches that will pump up the dealers and create enthusiasm over the year to come.

PA 2018 120by Patricia Ames

Mohan Sethi is the inventor and founder behind Collabtic, a new collaboration platform for service technicians in the printing and imaging industry. Sethi is not new to the game; his career has been focused on field service for more than 20 years, first as an electrical officer on commercial ships, then in the automotive service industry. Now, he is dedicated to applying his field service and software development experience to develop and deploy a new collaboration platform for service technicians. Collabtic is a powerful way to make any service process more efficient, but it is an especially promising tool for service techs in the imaging industry.

AaronDyckby Aaron Dyck

Knowing where to find your audience is key to making that important connection with your prospect. More and more of today's buyers can be found online, making digital marketing the most relevant method of promoting B2B products and services. In order to see the true benefit, however, you'll need to evaluate and measure the effectiveness of your efforts. Read on to learn more about why digital marketing ROI is so valuable, and why outsourcing this vital task to the experts could make the most sense. 

John McIntyresqby John McIntyre

If you have spent any time reviewing the latest quarterly and/or annual financial reports from almost all the major OEMs in the printer/copier industry, you can’t help but be affected by the overall downbeat performance shown by these companies – and their less than enthusiastic comments about what the future may hold for their firms.

Anthony Dupree sqby Anthony Dupree

With the rise of mobile workers and the demand for convenience, employees expect to be able to print anytime, anywhere from any smart, connected device. Businesses are moving quickly to meet employees’ needs and are implementing mobile print solutions. If proper actions and protocols are not taken, your solution could end up causing you more problems, such as security breaches and non-compliance issues.

Brad Roderick 2018 120by Brad Roderick

Some years ago, I was in a small town in southern Mexico enjoying time as a tourist. I'd spent the day doing all the things tourists aren't supposed to do. I'd wandered around areas off of any beaten path, I'd eaten food prepared in, let's say, a very rudimentary manner, and enjoyed a cold drink with no regard to the ice that the bottles had been sitting in. I wasn't completely clueless or entirely ignorant of potential consequences. Foolish? Maybe. Sometimes there's a certain degree of risk in great adventure. I saw shrimp that were being raised in canals and termite tubes the size of subway tunnels. I felt mosquitoes the size of small planes and marveled at the sudden expanse of beach as I stepped out of the jungle. I rode in the back of a truck with nothing more than a hand loop to keep passengers from getting ejected as it zoomed down a highway. And now, a few years later, its funny what sights remain the clearest, what memories remain the strongest.