by Eric Stavola
Ever do as I do and Google nonsense late into the night? Recently I was late-night Googling and came across an article that stated Fortune magazine released its first list of top 500 companies in 1955, and of that list of 500 companies only 61 are still in business today. That’s a relevance rate of only 12 percent. Please don’t check my math, just go with it, but the key here is relevance — 439 companies stopped being relevant. This concept of relevance and our industry keeps coming to mind.
by Marc Winter
Cyber security has become a big deal for small business – and it’s becoming an important initiative. The managed customers signed to MSP contracts today and in the last 12 months will uncover data breaches that they assumed you were protecting them from. If there has ever been a time in the IT business to be proactive about a service, that time is now.
by Patricia Ames
Mohan Sethi is the inventor and founder behind Collabtic, a new collaboration platform for service technicians in the printing and imaging industry. Sethi is not new to the game; his career has been focused on field service for more than 20 years, first as an electrical officer on commercial ships, then in the automotive service industry. Now, he is dedicated to applying his field service and software development experience to develop and deploy a new collaboration platform for service technicians. Collabtic is a powerful way to make any service process more efficient, but it is an especially promising tool for service techs in the imaging industry.
by Aaron Dyck
Knowing where to find your audience is key to making that important connection with your prospect. More and more of today's buyers can be found online, making digital marketing the most relevant method of promoting B2B products and services. In order to see the true benefit, however, you'll need to evaluate and measure the effectiveness of your efforts. Read on to learn more about why digital marketing ROI is so valuable, and why outsourcing this vital task to the experts could make the most sense.
by Anthony Dupree
With the rise of mobile workers and the demand for convenience, employees expect to be able to print anytime, anywhere from any smart, connected device. Businesses are moving quickly to meet employees’ needs and are implementing mobile print solutions. If proper actions and protocols are not taken, your solution could end up causing you more problems, such as security breaches and non-compliance issues.
by Brad Roderick
Some years ago, I was in a small town in southern Mexico enjoying time as a tourist. I'd spent the day doing all the things tourists aren't supposed to do. I'd wandered around areas off of any beaten path, I'd eaten food prepared in, let's say, a very rudimentary manner, and enjoyed a cold drink with no regard to the ice that the bottles had been sitting in. I wasn't completely clueless or entirely ignorant of potential consequences. Foolish? Maybe. Sometimes there's a certain degree of risk in great adventure. I saw shrimp that were being raised in canals and termite tubes the size of subway tunnels. I felt mosquitoes the size of small planes and marveled at the sudden expanse of beach as I stepped out of the jungle. I rode in the back of a truck with nothing more than a hand loop to keep passengers from getting ejected as it zoomed down a highway. And now, a few years later, its funny what sights remain the clearest, what memories remain the strongest.
by Greg Walters
Back in the day, about four years ago, every OEM, large dealership, consultant and training house had a managed print services program. Indeed, the big concerns tossed millions of marketing dollars at prospective MPS practices — remember the great Oki motorcycle giveaways and those Ricoh MPS roadshows? How about the Photizo conferences?
by Alan Leal
I’m at a red light. Instinctively, I take a quick glance at my phone and press the home button (it’s almost primal — I can barely control the urge). So what’s behind this urge? Simple. I need to know, at all times, if there’s someone trying to reach me, or if there’s been a huge signing by the New York Yankees that could change the face of our franchise (you know being a diehard Yankees fan, and all).
by Lauren Ford
Marriage? Babies? Sure, one day — but I don’t sense a rush. Never have, really. I’ve always been heavily career-focused, even as a kid. After countless beach days building sandcastles, my architectural dreams faded and by 22 I had earned years of experience in the communications world, reporting on Big East Conference athletics. Working with a number of public relations partners – the good, the not-so-good and the FIRED – we struggled to find the right fit for our company. To our fault, we were so focused on project milestones, that we ignored the big picture; the key indications of a successful partnership.