by Brad Roderick
The year 2017 is in full swing and already 13 percent of it is gone! In December, we looked at a simple way to Jump Start 2017, as well as three primary roadblocks (false beliefs, chosen ignorance and irrational comfort) that can keep us from achieving the goals we desire. Now that we are nearly two months into the new year, let’s dive a little more deeply into a topic that can have the greatest impact on your road to success; your beliefs and your personal philosophy.
by Lauren Ford
Editor's Note: We chatted with several industry experts in the field of sales and marketing for the February issue of The Imaging Channel, "Best Practices in Sales & Marketing." Lauren Ford, marketing communications manager at Square 9 Softworks is our online exclusive.
by Luke Goldberg
The days of selling boxes are slowly fading. In response to a shifting marketplace, dealers are abandoning their transactional-based models for a solutions-based alternative. Many independent dealers are venturing beyond MPS into selling, managing, and in some cases hosting, enterprise content management (ECM), business process automation (BPA) and security solutions, just to name a few, plus offering a slew of other services to survive in a commoditized market.
by Kevin Craine
Companies spend millions of dollars to send millions of customer statements each and every month. While the stats and numbers can vary, let’s assume that it costs your company approximately one dollar to print a simple, one-page statement. Then add to that the cost of an envelope and the postage; another dollar or so, give or take. Now multiply that $2 by the number of mail pieces that go out the door each month and my guess is that your company now has invested a significant amount of money into this routine customer communications process. So the question becomes: is that investment simply a lost cost, or are you wasting an important opportunity to build revenue instead?
by Henning Volkmer
With cyber attacks on the rise, customers are often more interested in talking about comprehensive security than printing. To meet this challenge, you need to get your audience’s attention and learn how to shift the conversation to achieve your print objectives.
by Lance Elicker
We have all heard the term “Garbage In, Garbage Out,” and usually nod our heads when we hear it because it applies to most applications in life. When it comes to information management, most of the emphasis is placed on the repository/workflow portion of the application or system. There is no denying these systems are vital to your business — they run your business by housing all your critical business data. But regardless of how good your back-end system is, what happens when you feed it garbage? NOTHING – and that’s the problem.
by Brad Roderick
Have you ever felt like you are already behind and it’s only the beginning of the year? Every January countless sales producers receive their new quota and immediately feel like they are behind. For some people, this can be almost debilitating. For others, it sparks the drive to succeed … at least for the moment. Somewhere over the next few weeks, or even days, after the initial and momentary motivation, there comes that sinking feeling. After all, if you were already fully capable of delivering the new higher number, wouldn’t you already be doing it?? Reread that question a few times. Now read it again. Then consider the popular definition of insanity, “doing the same thing over and over and expecting different results.”
by Eric Stavola
With all the talk of businesses needing to adapt to a connected world, digital leadership roles are on the rise. I believe over the next few years that these roles will be evolving as company executives learn what is required today in order to thrive in what market research firm Gartner calls the “digital cultural revolution.”