Blogs

Kevin Kern web2015by Kevin Kern

Information security - the elephant in the room for many companies, is a constant concern, especially when it comes to securing printer infrastructure. With threats of hacks, cyber attacks, ransomware and more plaguing the media day after day, and a host of technology providers launching advertisements on imminent risks, it’s no wonder people are concerned.

PA 2018 120by Patricia Ames

We are all privileged to work in an industry that has made charitable giving a priority and a core feature of who we are and what our companies are about. It’s such a key part of the fabric of this channel that it is unique and makes this industry stand out. There are hundreds and perhaps thousands of examples of individual and collective efforts throughout the year that underscore the commitment to helping others, contributing to efforts to cure diseases, clean our rivers, support our military, aid and comfort the sick, and support our communities in need, including those currently impacted by Hurricane Harvey.

EricStavola Picby Eric Stavola

In almost all my daily conversations with clients, the topics of security or mitigating risk seem to be at the forefront of their minds. Companies and individuals seem to be a daily target, and why not? If you look at today’s trends it’s easy to understand the motivation of the criminal and the vulnerability of the company or individual.

Brad Roderick 2018 120by Brad Roderick

There is a fable that goes something like this: An old Cherokee told his grandson, “My son, there is a battle between two wolves inside us all. One is Evil. It is anger, jealousy, greed, resentment, inferiority and ego. The other is Good. It is joy, peace, love, hope, humility, kindness, empathy and truth.” The boy thought about it, and asked, “Grandfather, which wolf wins?” The old man quietly replied, “The one you feed.”

Michael Amiriby Michael Amiri

Over the last few decades, the selling process for services has changed dramatically. No longer are services the add-on to a hardware sale, and no longer are they the break-fix style warranty plans either. The world has moved on from those paradigms — including the office equipment (OE) space.

AaronDyckby Aaron Dyck

The sales game has changed and the buying process is vastly different than it was even a decade ago. For this reason, today’s dealers need to find new ways to create opportunities and find leads that can breathe new life into business. One way to achieve this is through inbound marketing — sharing content that drives potential customers to your website. As opposed to traditional outbound marketing techniques, like cold-calling or direct mail, inbound draws interested prospects to your business and, if done right, keeps them coming back for more.

Ken Bechard Novitexby Ken Bechard

For a long time, when considering customer communications, the enterprise was calling the shots. But whether it was the impeccable customer service of giant companies like Amazon, or a more general democratization of information, consumers are more in the driver’s seat than ever before, shaping the increased demand for impeccable customer experience. If customers are unsatisfied with the service they’re receiving, it’s never been easier to check online for an alternate provider. 

Amy 2018 120by Amy Weiss

Have you ever spoken the words “BTA meeting,” and “I laughed so hard I cried” in the same sentence? If you think I’m crazy for even asking that question, you probably weren’t at the BTA Spring Break event in Orlando earlier this year.

Brad Roderick 2018 120by Brad Roderick

Sasquatches are, of course, real. Or they aren’t. Whether they are fact or fiction is of very little consequence to those of us who hunt for revenue each day. And yet, the study of “Bigfoot Believers” does provide insights and lessons on how to increase sales.

Michael Amiriby Michael Amiri

For many office equipment dealers (OEDs) today, traditional lines of business involving hardware, toner, and paper are being augmented with managed IT and network services. The office equipment space is changing at lightning speed, and this change is constant. Over the past several years, office equipment has become part of a much larger and more complex network environment. So, what are some things your business needs to keep up and keep improving?