In Part 1 of this article we looked at the financial performance of the “new” Xerox following its Q2 financial results, which marked the second quarterly financial report since the company split itself in two on Jan. 1. The company explains it expects to see overall revenue improvement build toward the end of Q3, noting that it laid out a strategy at its most recent investor conference to weight its revenues over time to the growth areas of the market. But growing share in the channel is easier said than done. 

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John McIntyre
John McIntyre

serves as a senior analyst for BPO Media. With more than 40 years of experience in the printing industry as an analyst, product developer, strategist, marketer, and researcher, he has covered the printing and supplies sectors for prominent market research firms such as Lyra Research, InfoTrends, and BIS Strategic Decisions, and served with major OEMs such as Samsung, NEC, and Diablo Systems/Xerox. McIntyre is the former managing editor of Lyra’s Hard Copy Supplies Journal and has conducted research and consulting engagements examining issues such as market and business strategies, product positioning, distribution channels, supplies marketing, and the impact of emerging technologies. Follow John on Twitter @John2001S