The Imaging Channel

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Five Cool New Marketing Trends For 2017 (and One Old School Resurgence)

Amesby Patricia Ames

New year, new tools and solutions to try. Here’s a list of some of the hottest new trends in marketing to help jump start your activities in 2017. And if trying something new seems too daunting, we’ve got a great throwback resurfacing that you can focus on.

Blogs

Epson Springs Forward in Office Inkjet With 100 PPM A3 MFP
Amy Weiss

by Amy Weiss | 03-20-2017 Epson celebrated the first day of spring with another big move in the office inkjet space: the release of two new devices, the WorkForce Enterprise WF-C20590 A3 multifunction printer and the WorkForce Pro WF-C869R A3...

Close More Deals By Asking Three Simple Questions
Brad Roderick

by Brad Roderick | 03-14-2017 Most salespeople are well versed in the importance of asking questions. Questions help uncover opportunities. Questions help uncover objections. Asking questions helps to retain control of the and guide the discussion. Questions are not simply the...

Stop Selling Features and Benefits
Kevin Guy

by Kevin Guy | 03-06-2017 People buy emotionally but justify their decisions intellectually. Do you believe too much information shared too early can end a call prematurely?  Salespeople and other professionals take many approaches to demonstrating their expertise while...