The Imaging Channel

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1 Connecting SMBs With the Digitization Tools They Need – and Can Afford

xerox lgsq By Leah Quesada, Xerox

While it’s true that large enterprises often have more eye-catching budgets, channel partners shouldn’t overlook small to medium-sized businesses (SMBs). SMBs employ more than half of the U.S. population, drive innovation, and create about two of every three new jobs. They are a critical part of the channel partner sales base and desire what enterprises want in terms of security, mobility, customization, productivity, and above all else, digitization. The trick is figuring out what tools and solutions partners can offer SMBs that meet their budgets.

2 Augmented Reality 101: Introduction to Marketing’s Future

muratec 150 By Andrew Jones, Muratec America Inc.

At a recent industry event, attendees got a brief augmented reality introduction, learning what augmented reality is and how it may eventually affect the communication dynamic between brand and customer. Enterprise level organizations, such as IKEA, Jose Cuervo and Heineken, have already embraced this new technology in successful campaigns. It’s just a matter of time before augmented reality moves downstream to SMBs. Office equipment dealers have a great opportunity to familiarize themselves with this new technology in its early stages (i.e., today) and play an integral part in SMB adoption.

Channel News

Blogs

A Conversation Around Security

by Eric Stavola | 08-21-2017 In almost all my daily conversations with clients, the topics of security or mitigating risk seem to be at the forefront of their minds. Companies and individuals seem to be a daily target, and why not? If you look at today’s trends it’s easy to...

The ‘New’ Xerox Sheds Its Old Skin and Is on the Offensive — Pt. 1: Financials

by John McIntyre | 08-16-2017 On Aug. 1, the “new” Xerox (which looks a lot like the “old’ Xerox) announced its Q2 financial results, marking the second quarterly financial report since the company split itself in two on Jan. 1, spinning off its business process outsourcing...

Fear and Opportunity: The Two Wolves of Sales

by Brad Roderick | 08-14-2017 There is a fable that goes something like this: An old Cherokee told his grandson, “My son, there is a battle between two wolves inside us all. One is Evil. It is anger, jealousy, greed, resentment, inferiority and ego. The other is Good. It is...

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