The Imaging Channel

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Five Cool New Marketing Trends For 2017 (and One Old School Resurgence)

Amesby Patricia Ames

New year, new tools and solutions to try. Here’s a list of some of the hottest new trends in marketing to help jump start your activities in 2017. And if trying something new seems too daunting, we’ve got a great throwback resurfacing that you can focus on.

Blogs

Three Beliefs That Determine Your Success
Brad Roderick

by Brad Roderick | 02-23-2017 The year 2017 is in full swing and already 13 percent of it is gone! In December, we looked at a simple way to Jump Start 2017, as well as three primary roadblocks (false beliefs, chosen ignorance and irrational comfort) that can keep us from...

Sales and Marketing Best Practices: Q&A With Lauren Ford, Square 9
Lauren Ford

by Lauren Ford | 02-16-2017 Editor's Note: We chatted with several industry experts in the field of sales and marketing for the February issue of The Imaging Channel, "Best Practices in Sales & Marketing." Lauren Ford, marketing communications manager at Square 9 Softworks is our...

The Post-Transactional Era: Dealers Need Partners, Not Vendors
Luke Goldberg

by Luke Goldberg | 01-30-2017 The days of selling boxes are slowly fading. In response to a shifting marketplace, dealers are abandoning their transactional-based models for a solutions-based alternative. Many independent dealers are venturing beyond MPS into selling, managing, and in...