The Imaging Channel

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1 Connecting SMBs With the Digitization Tools They Need – and Can Afford

xerox lgsq By Leah Quesada, Xerox

While it’s true that large enterprises often have more eye-catching budgets, channel partners shouldn’t overlook small to medium-sized businesses (SMBs). SMBs employ more than half of the U.S. population, drive innovation, and create about two of every three new jobs. They are a critical part of the channel partner sales base and desire what enterprises want in terms of security, mobility, customization, productivity, and above all else, digitization. The trick is figuring out what tools and solutions partners can offer SMBs that meet their budgets.

2 Augmented Reality 101: Introduction to Marketing’s Future

muratec 150 By Andrew Jones, Muratec America Inc.

At a recent industry event, attendees got a brief augmented reality introduction, learning what augmented reality is and how it may eventually affect the communication dynamic between brand and customer. Enterprise level organizations, such as IKEA, Jose Cuervo and Heineken, have already embraced this new technology in successful campaigns. It’s just a matter of time before augmented reality moves downstream to SMBs. Office equipment dealers have a great opportunity to familiarize themselves with this new technology in its early stages (i.e., today) and play an integral part in SMB adoption.

Channel News

Blogs

Five Tips for Maximizing Efficiency With Digital Documents With OCR and PDR Software

by Slavena Hristova | 09-18-2017 The most common business functions where going paperless has improved productivity includes legal, accounts payable, logistics, human resources onboarding, customer loyalty programs, mortgage origination and records management — anywhere mundane...

PRINT 17: A Photo Roundup

by The Imaging Channel | 09-14-2017 PRINT 17 took place Sept. 10-14 at McCormick Place in Chicago. The event's theme is "Grow Your Business," and nearly 500 vendors gathered together to do just that. Printing Impressions described these vendors as "a panorama of printing’s...

CompTIA ChannelCon 2017 Roundup

by Patricia Ames | 09-05-2017 Solutions providers, IT professionals, vendors, and distributors withstood the 100-degree temperatures to converge on the JW Marriott in Austin, Texas, for CompTIA’s ChannelCon 2017, the association's annual meeting of IT professionals, solutions...

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